Description
Please Watch and Summarize "Online Marketing Basics" . Students should also integrate answers to the following three questions in their summary paper:
§ What is the video/Lorrie Thomas Ross trying to say?
§ What is the significance of what you have seen and heard?
§ How does the video influence you?
hai frnds i need answer to the above question by watching video of Lorrie Thomas Ross in lynda.com
Explanation & Answer
Attached.
Attached.
RUNNING HEAD: ONLINE MARKETING BASICS
1
Online Marketing Basics
Name
Institution
Instructor
Course Title
Date
RUNNING HEAD: ONLINE MARKETING BASICS
2
Online Marketing Basics
In Online Marketing Basics, Lorrie Thomas Ross presents students, web marketers,
managers, web designers and entrepreneurs to the sector of online marketing. In the video, Lorrie
Thomas Ross explains the basis of every online marketing effort such as a company's web site as
well as analyses how the varying components of the site can back the organization’s objectives
and goals, for instance, SEO and SEM, social media, online public relations, and content
marketing. The speaker, Lorrie Thomas Ross begins with explaining how to define the target
market. The speaker explains that defining a target market involves various steps. Firstly, the
business must understand the problems it needs to solve and who is most likely to encounter
these...
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