business........................................................................

Nov 5th, 2014
FratBro23
Category:
Business & Finance
Price: $5 USD

Question description

1. Which of the following is the correct focus for internal validity?

A. Are the measures used for prediction or estimation effective?

B. Do the conclusions we draw from an experiment truly imply causation?

C. Does it consider both the theory and the selected measurement instrument?

D. Does the instrument provide adequate coverage of the investigative questions?

2. David's Bridal is conducting a survey of the trends in dress preferences among women who will marry

sometime in the next year. Surveys were mailed to 100,000 women but only 1,000 responded, resulting in

a response rate of 1 percent. This study is threatened by _______ error.

A. nonresponse

B. sampling

C. coverage

D. measurement

3. What calculation is performed to evaluate the effect of the treatment in a pretest, posttest control group

design?

A. O2 – O3

B. (O2 – O1) – (O4 – O3)

C. (O4 – O3) – (O2 – O1)

D. O1 – O3

4. Maria is conducting research to better understand how consumers respond to the atmosphere and

environment in restaurants. She visits several restaurant locations and observes characteristics of the

environment and all of the behaviors

of the patrons. Which classification best fits Maria's observation study?

A. Structured/natural

B. Unstructured/natural

C. Structured/laboratory

D. Unstructured/laboratory

5. The use of a/an _______ serves as a comparison to assess the existence and potency of the manipulation.

A. explanatory variable

B. criterion variable

C. control group

D. experimental group

6. Which of the following statements is true of telephone surveys?

A. They're one of the least reliable survey techniques.

B. They're one of the most popular survey techniques.

C. They always involve the use of a human interviewer.

D. There's no computer-assisted method of interviewing.

7. Which of the following is a condition in which observation is an appropriate method for data collection?

A. Anonymity is desired.

B. A natural setting is imperative.

C. The respondents are widely dispersed.

D. An extensive amount of information is needed.

8. Harris Interactive surveys members of its KidZone, a group of consumers ages 12–17. These participants report consumption data on a variety of products and respond to various promotional methods over time. The KidZone members are part of a

A. cohort study.

B. monitoring study.

C. longitudinal panel.

D. cross-sectional study.

9. An interesting application of _______ compared self-reported beer consumption with the number of discarded beer containers in the trash.

A. erosion measures

B. process analysis

C. accretion measures

D. data mining


Tutor Answer

(Top Tutor) Daniel C.
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School: Purdue University
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