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COM335 Individual Organizational Report Assignment
Assignment Student Learning Outcomes
• Identify how organizational communication drives Corporate Social Responsibility (CSR) activities
• Evaluate and reflect on current issues faced by organizations employing CSR or choosing not to engage in CSR
• Apply course concepts to analyze current issues faced by organizations given evolving societal expectations for CSR.
• Analyze the utility and applicability of select organizational communication and CSR theories to contemporary CSR
Assignment Program Learning Outcomes
1. To demonstrate effective information literacy, and 2. To demonstrate effective theoretical competency
• You can create a video using University or personal technology
• You can create a “podcast” style submission using University or personal technology
• You can write a report on “paper”
• You can create a blog using free software
• You can create a website using free software
• Narrated Keynote or PowerPoint presentation https://support.apple.com/kb/PH28041?locale=en_US&viewlocale=en_US;
You can create an academic-style poster (36x48, four-column style). Poster formats can be found here:
http://www.posterpresentations.com/html/free_poster_templates.html You can print the poster at the library in a large format
(currently $12 for regular paper at that size). https://library.wcupa.edu/Poster_Printing
• All project formats should be broken out by parts as outlined below.
• The project should include the parts below in order with subtitles (Part 1 – Organization Overview, Part 2 – CSR
Frameworks, and so on).
• In each part, you should answer the questions listed with information about the organization you chose.
• You will need to include information you gather from looking at publicly available information about your
• For a written report, the format under each part subtitle should be in paragraph form.
• For all formats, you need to include a reference page with any sources you used regarding the organization and its
CSR. For the video, podcast, poster, blog or website, you will turn the reference page in separately as a Word
document. The references should be in APA style.
How will the project be evaluated?
I will assess the project using the following categories:
Completeness of assignment – Does the project thoroughly address all the questions for each part?
Correct application – Is the application of concepts and ideas correct?
Depth of analysis – Does the analysis engage with the material and the organization’s activities in a way that is logical,
cohesive, detailed, and indicative of critical thinking?
Professionalism – Is the work free from errors, neat, and completed by the deadline?
NOTE: If you choose something other than a paper, it is your responsibility to make sure that the tech works WAY ahead
of the deadline so you get the project done on time AND that I get a usable copy of your project. Tech compatibility
needs to be considered.
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Part 1 – Organization Overview
1) List the organization you chose to analyze and a link to its homepage. Indicate why you chose this organization.
Part 2 – CSR Frameworks
1) What CSR framework(s) do you think the organization follows? Use evidence from the organization’s own
statements to support your claims.
2) What are examples of each of the types of CSR activities (Community, Workplace, Marketplace, Environment) your
organization engages in?
3) Given the CSR activities of the organization, does the organization focus on one type of CSR? Use evidence gathered
to support your claims. Why do you think they focus on this?
Part 3 – International Operations and CSR
1) What international operations does your organization have?
2) Within these international operations, do you see any differences in CSR activities? If so, how does CSR differ based
on region and culture?
Part 4 – Socialization of CSR
1) How does the organization encourage and respond to market factors (have they ever had scandal or crisis that they
needed to respond to? Are they involved with fair trade? Do they get their employees involved in CSR? etc.)
2) How does the organization interact with media related to their CSR activities (do they have dedicated Facebook
pages or Twitter handles for CSR, etc.)?
3) How does the organization interact with government factors (do they have any partnerships or do any work with
government agencies as part of their CRS work? Do they do any reporting on CSR for the government?)
Part 5 - Governance
1) Does your organization associate with any of the governance groups mentioned in Chapter 5. (Your organization
may not participate.) If they do not participate, what outside measurements do they adopt for their CSR activities?
2) How does your organization report the results of their CSR efforts?
Part 6 - Critiques
1) Take a critical view of the organizations’ CSR efforts and write a critique. Some questions you could answer are:
• Do the efforts seem sincere?
• Do the leaders seem accountable and committed to CSR?
• Do the CSR efforts possibly hide harmful effects of the organization’s other efforts?
• How would the critics of CSR, in general, view the organizations’ CSR?
Part 7 – Future Directions
1) Look back at the company’s history through the past 10 years (if possible…if not, go as far back as you can if the
company is new). How has their CSR activity changed over time? Why did they change? (Note: the organization may
not state this explicitly, so you may have to speculate as to why)
2) How has the social gaze affected the company and its CSR activities? Give specific examples.
Part 8 – Communication
1) What is the company’s most prominent way that it discusses CSR with stakeholders?
2) Which stakeholders does the company prioritize in its communication?
3) Does the CSR activity fit with the company’s overall business and strategy?
4) How transparent is the company related to its CSR efforts?
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Corporate Social Responsibility: A Very Short Introduction
Glossary by Chapter
Chapter 1: An Idea Whose Time Has Come
1. Corporate Social Responsibility (1) – Organizational actions that focus on operating as a responsible global citizen.
Activities often focus on making a positive impact economically, socially and environmentally.
2. Sustainability (5) - Organizational actions that focus on “meeting the needs of the present without compromising
the future” https://www.investopedia.com/terms/s/sustainability.asp
3. Corporation (6) – An organization that is a legal entity that is a group of people organized around a certain business
goal. A corporation has some individual legal rights such as the ability to enter contracts, borrow money, and be
4. limited liability (7) – A type of corporation that enjoys some legal protection that limits the risk associated with
ownership in the company. For example, if a limited liability corporation goes bankrupt, the owners and investors of
the company are only liable, or responsible, for their initial investment, not outstanding debts.
5. supply chain (7) – The network of organizations that are directly or indirectly involved in developing a single product
or line of products for an organization. For example, Wegman’s supply chain includes farmers, packaging companies,
companies that make store equipment like slicers, etc. GAP’s supply chain includes organizations that make the
fabric and factories the assemble the garments. http://www.businessdictionary.com/definition/supply-chain.html
6. paternalism (7) - An original form of CSR in which the company acted as a “caring (and sometimes controlling)
father” for its workers and community. For example, iron and steel companies in Pittsburgh in the early 1900s build
homes, school, and libraries for their workers. https://www.britannica.com/topic/paternalism
7. stewardship (7) – taking care of something…in this case companies taking care of their societal responsibilities;
“Refers to the responsibility that companies have to understand and manage their impacts on the environment” and
society in general. (http://smallbusiness.chron.com/stewardship-business-23540.html )
8. governance (8) – “The system of rules, practices, and processes by which a company is directed and controlled.”
9. philanthropy (8) – Early form of CSR that involved giving money to charitable causes. This continues today and is also
focused on more than just donations but also creating meaningful change for specific causes.
10. fair trade (9) – Business practice that focuses on “a living wage for suppliers of raw goods and materials, as well as
respect for strong environmental practices and a focus on the trading relationships between advanced economies
and developing nations” https://www.investopedia.com/terms/f/fair-trade-investing.asp
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11. non-governmental organizations (NGOs) (10) - non-profit, citizen-based group that functions independently of
government. NGOs, sometimes called civil societies, are organized on community, national and international levels
to serve specific social or political purposes, and are cooperative, rather than commercial, in nature.
12. social gaze (15) – The way that social expectations put pressure on organizations, often to pressure the
organizations to be more responsible to society. (Moon, p. 15).
13. downstream processes and effects (17) – The activities or effects of a product or service after it is created and sold
or used by a consumer. For example, downstream processes include how product packaging is discarded or recycled
after it is purchased. Restaurant chains show concern for downstream processes when they switched from plastic
straws to paper straws so as to not further pollute and harm marine wildlife.
Chapter 2: The Company Level
1. CSR pyramid (21) - Carol (1991) proposed this model that explains early views of CSR. He proposed that companies
have various responsibilities including economic, legal, ethical and philanthropic, with each layer dependent on
success of the layer under it.
2. stakeholder model (21) - A CSR model that proposes that businesses undertake CSR to addres the needs and
expectations of its stakeholders, including investors, consumers, community members, and employees NOT just
stockholders/owners of the company. https://projectcsr.wordpress.com/2010/12/09/models-of-corporate-socialresponsibility-part-2-the-stakeholder-model/
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3. triple bottom line (21) – A model of CSR that focuses on balancing activities that focus on making a positive impact
on people, planet and profits. http://www.investopedia.com/terms/t/triple-bottom-line.asp
4. shared value approach (21) - Is a business strategy where companies in which companies find business opportunities
in social problems. Shared value approach leads to win-win outcomes that are mutually beneficial to society and the
company (example: safety syringes from the company BD). http://sharedvalue.org/about-shared-value
5. community CSR (27)— CSR activities that target the neighbors of an organization, or the communities in which the
companies operate (Moon Page 27). For example, Prudential giving to community revitalization in Newark, NJ.
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6. employee engagement (28) – “Emotional connection an employee feels about his or her employment organization.”
7. cause-related marketing (28) – “Joint funding and promotional strategy in which a firm’s sales are linked to a charity
or other public cause.” For example, Dawn dishwashing liquid giving to wildlife conservation.
8. social enterprises (29) - An organization that is directly involved in the sale of goods and services to a market, but
that also has specific social objectives that serve as its primary purpose. FFor example, Ben and Jerry’s, Love your
Melon, TOMs shoes. http://www.investopedia.com/terms/s/social-enterprise.asp
9. workplace CSR (30) – CSR activities that focus on employee issues such as ethical hiring, fair labor practices, health
and wellness benefits, etc. (Moon, p. 31). For example, Amazon increasing their minimum wage to $15 per hour.
10. marketplace CSR (32) – CSR activities that focus on how the company does business including how it creates their
products and services (Moon, p. 32). For example, focusing on the supply chain or downstream process, such as GAP
ensuring that their factories are safe.
11. environment CSR (36) – One of the major branches of CSR that focuses on environmental stewardship and
sustainability (Moon, p. 36-37).
Chapter 3: National and International Developments
1. corporate governance (48) - “The system of rules, practices, and processes by which a company is directed and
2. socialism (49) – “Socialism is an economic and political theory that advocates collective or governmental ownership
and administration of the means of products and distribution of goods. It is the polar opposite of laissez-faire
capitalism, in which a government does not interfere in the economy or with its citizens.” https://www.merriamwebster.com/dictionary/socialism and
(Moon, p. 49). There are not true socialist countries, but a form of socialism can be found in some countries, such as
in Scandinavia, which is democratic socialism. The philosophies in these countries focuses on all of society through
individual freedom, justice and equality, and solidarity. This philosophy is implemented through government
programs that benefit all in areas of financial, social, and noncash. These countries tax at a high rate to pay for these
social programs. https://www.youtube.com/watch?v=Jv3hMfTTCfY
laissez-faire capitalism (49) – “Based on the French word for leave alone, laissez-faire capitalism means that the
government leaves the people and society alone regarding all economic activities. It is the separation of economy
and estate.” This is the basis of US system of business and government and the philosophy is that government
should keep “hands off” business, free markets benefits all, and individual rights are important.
4. explicit CSR (51) – This form of CSR, often practiced in the US, is where the companies define for themselves how
and why and when they practice CSR. (Moon, p. 51).
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5. implicit CSR (51) – Implicit CSR is a form of CSR in which the government plays a role in mandating or facilitating the
CSR of companies. This is often practiced in European countries. (Moon, p. 51)
6. The Three Teachings [Confucianism (63), Taosim (63) and Buddhism (63)] – A basis for Chinese culture, but spread
throughout Asia. It is a philosophy that focuses on social cohesion, moral integrity, happiness in simplicity,
naturalism, and individuality. It also focuses on balance between positive and negative (yin and yang).
Chapter 4: The Socialization of Markets
1. business case (73) – “The potential benefits gained by corporations if they invest or participate in CSR activities.”
http://lexicon.ft.com/Term?term=business-case-for-corporate-social-responsibility The business case for CSR
includes reducing cost and risk; gaining competitive advantage; developing and maintaining legitimacy and
reputational capital; and achieving win-win outcomes through synergistic value creation
2. socialized, or socialization of, markets (73) – The process by which CSR activities have become expected by the
public and become routine in organizations (Moon, Page 73). The socialization of markets means that the public
evaluates not just the financial success of a organization, but also the social responsibility of an organization.
3. market factors for socialization (74) – These are factors that arise from transactional relationships between the
organization and stakeholders. These include consumer pressures, socially responsible investment, and employee
values. (Moon, p. 74)
4. boycott (74) – “Collective, organized, economic and social pressure by public groups against companies, often for
unfair practices or social irresponsibility.” http://www.businessdictionary.com/definition/boycott.html
5. 5. fair trade (75) – Business practice that focuses on “a living wage for suppliers of raw goods and materials, as well
as respect for strong environmental practices and a focus on the trading relationships between advanced economies
and developing nations” https://www.investopedia.com/terms/f/fair-trade-investing.asp
6. societal factors for socialization (81) – Factors related to a cultural shift that has resulted in the public expecting
more from organizations in terms of CSR activities. Societal factors include increased focus of civil society and
increased media pressure. (Moon, p. 81).
7. governmental factors for socialization (83) - “Governments have long made rules to require business behavior to
meet social expectations…Policies for CSR vary in issue focus and regulatory strength” (Moon, Page 83).
Chapter 5: CSR and New Governance
1. governance (87) – “The establishment of policies and continuous monitoring of their proper implementation by the
members of an organization’s governing body.” Governance activities include the financial reporting rules for the
company and other rules of ethical day-to-day conduct in the business. (Moon, p. 87)
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2. new governance (87) - “New governance refers to ways in which societies are governed. It brings greater governing
roles for civil society and business organizations alongside governments, as well as complements the exercise of
authority with the use of markets and networks as regulatory mechanisms.” New governance includes CSR activities
and reporting because of shifts in societal expectations to include responsible business conduct. (Moon, p. 87).
3. multi-actor organizations (88) - “Also known as multi-stakeholder, are organizations which either advance CSR or
have been adopted to serve CSR.” These groups include stakeholders and public, private, profit and non-profit
organizations aligned to support a cause. (Moon, pp. 91-92).
4. UN Global Compact (92) – “A voluntary initiative based on CEO commitments to implement universal sustainability
principles and to take steps to support UN goals.” The UN Global compact focuses on human rights, labor standards,
environment, and anti-corruption. It also proposed Sustainable Development Goals to be met by 2030. ...