Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.

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Purpose of Assignment

The purpose of this assignment is to help students understand how manufacturing and service companies can maximize their competitive advantage. The Porter Model is discussed as a method to categorize and assess businesses and industries.

Assignment Steps

Write a 1,050-word report in which you address the following:

Examine and discuss competitive strategies that manufacturers can use to gain competitive advantage.
Appraise costing and financial strategies for manufacturing and service companies.
Identify value chain strategies for both manufacturing and service companies.
Discuss (Porter's Model) and categorize (NAICS) the industry of a company the Learning Team selects.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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Explanation & Answer

Hello.... Sending the paper in a while...
Here you go.... Pleases see the work in the attachment,

Running Head: STRATEGIC MANAGEMNT: APPLE

Strategy Management: Apple

Name:

Institution:

2
Strategic Management: Apple

Strategic Management: Apple
Apple computers is one of the most known brands in the world. The company have
positioned itself as a market leader and also as a trend setter in the industry where other
companies follow. The company’s success can be attributed to the strategies that the company
employs in running its day to day activities. On this note there are various strategies which
companies can use for them to gain competitive advantage. These strategies include the pricing
strategies, promotion strategies and defensive strategies. Apple computer has embraced all these
strategies and capitalized on them such that they are capable of making profits even in times
where the industry is not performing very well.
To begin with, manufacturers can use the pricing strategies for competitive advantage.
Most customers want their products at affordable prices. Others focus on quality if product but
perceived quality is affected by the price of the gadgets. For a company to be competitive, they
should focus on the targeted customers. Narrowing down to Apple company, there have been
increased performance by the company over the past years and the change is steady. This is due
to their pricing strategies, the high prices which is associated with their commodities brings out
perceived quality which then drives the demand for ap...

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