Traditional views of the communication process in school organizations have been dominated by downward communication flows. Such flows transmit information from higher to lower levels of the school organization. School leaders, from central office administrators to building-level administrators, communicate downward to group members through speeches, messages in school bulletins, school board policy manuals, and school procedure handbooks
The behaviorists have emphasized the establishment of upward
communication flows. In a school organization, this refers to communication
that travels from staff member to leader. This is necessary not only to
determine if staff members have understood information sent downward but also
to meet the ego needs of staff
Occasionally, if the terms and conditions are not properly spelled out (like open ended questions etc.), problems may crop up.