You are the lead singer and manager
of a new and quickly rising band, Everyone—from record companies, movie
producers, video game producers, magazine editors, and the like—is approaching
you. As described in Chapter 26 of the text, you do not want to make the same
mistakes Brian Epstein, the manager of the Beatles, made when they made their
first movie easily losing the band millions in lost revenue. You have
been asked to now take your band to support the troops in a number of war
zones. You do not want to engender negative press coverage and agree to a
contract with the U.S.O. and Armed Forces Radio.
Write a six to eight (6-8) page paper
in which you:
Discuss the steps that would have
helped a negotiator / manager like Brian Epstein to prevent media and
entertainment industries from taking advantage of his / her lack of experience
with these industries.
Indicate the basic skills that you
believe you need to effectively negotiate with those individuals mentioned in
the scenario. Justify your response.
Compare and contrast at least two (2)
different negotiation approaches that you would use when negotiating with the
individuals mentioned in the scenario. Provide a rationale for your response.
Outline a plan for your contract
negotiation in which you specify at least two (2) different strategies that you
can utilize, as needed, during the negotiation process.
Stress the fundamental reasons why it
is important for you, as a negotiator, to set the terms of the contract for
your band, as opposed to allowing the opposing negotiation team to set those
terms. Present two (2) reasons why you would not want to allow industry members
to write the contract. Justify your response.
Use at least three (3) quality
resources in this assignment. Note: Wikipedia and similar Websites do
not qualify as quality resources.
Your assignment must follow these
Be typed, double spaced, using Times
New Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor
for any additional instructions.
Include a cover page containing the
title of the assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not included in
the required assignment page length