MKT 625 - week 1

Oct 4th, 2013
HelloWorld
Category:
Marketing
Price: $20 USD

Question description


Utilizing the REQUIRED text:

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th
ed.). Upper Saddle River, NJ: Pearson.

 

Answer BOTH 1 & 2:
 

1. Marketing Concept

Define consumer behavior and discuss the underlying premise of consumer behavior, the
marketing concept. Why is consumer behavior rooted in the marketing
concept?  How does customer value and customer satisfaction play into the
marketing concept? Open the link below and review the customer service
facts.  Why is it important for a business to focus on customer value and
satisfaction?  Do you fall into any of these categories and if so, which
ones?  Explain why.

 

Customer service facts 

 

2. The Consumer Research Process 

     Use the Consumer research interactive learning object to deepen
     your understanding of the order of steps in the research process. 
 

     There are six steps in the consumer research process. Pick a product or
     service you have an interest in and question about. Describe the product
     or service, your question(s) and the research process to lay the
     foundation.  Walk through each of the six steps as it relates to your
     product or service, providing your analysis of each and what you would do
     specifically at each step and why. Which step was the most informative and
     why? Which step was the least informative and why?  Did the process
     help address your question (s)? Integrate and apply the concepts from the
     learning in your response.

        
     Examples: 
 

  • Why was the Snuggy so successful and is
          there still a market for it?
  •  
  • Do consumers prefer McDonalds or Burger
          King?

 

  • Should we expand globally?



Tutor Answer

(Top Tutor) Daniel C.
(997)
School: Purdue University
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
Five Star Tutor
Dec 4th, 2016
" Outstanding Job!!!! "
kpcutie
Nov 21st, 2016
" Excellent job "
Joemoe
Nov 12th, 2016
" <3 it, thanks for saving me time. "
Hemapathy
Nov 7th, 2016
" all I can say is wow very fast work, great work thanks "
pmallory
Oct 29th, 2016
" Totally impressed with results!! :-) "
kevin12622
Oct 16th, 2016
" Goes above and beyond expectations ! "
kiln82
Oct 7th, 2016
" awesome work thanks "
likeplum4
Sep 23rd, 2016
" Excellent work as usual "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors