BSBMKG607 Manage Market Research

Business Finance

advance diploma in leadership and management

ICMC

Question Description

I'm working on a management writing question and need support to help me study.

BSBMKG607 Manage Market Research

Specifications to submit

You must provide:

  • A revised signed contract for the identified consultant (Step 1)
  • A series of written Weekly Monitoring Reports (Step 2)

  • Your Task

    From the case study provided you are required to complete the following steps:

    1. With the supplied generic external consultants’ contract, you need to meet

    with the identified consultant (your assessor) from the case study and revise

    the contract to suit your requirements as the manager of the market

    research.

    2. Using the supplied work activity information, develop weekly monitoring

    reports that:

    a) Progress of project

    describes the progress of the market research project

    b) Adherence to plan

    describes the adherence of work activities to the research plan

    c) Contractor performance

    describes whether performance of external contractors is in line with

    expectations and contractual requirements.


    Case study

    The CEO has decided to use Lombards Consulting to carry out the market research work in

    relation to Houzit’s plan to add the lighting fittings category to the assortment offer.

    Working from head office as 12 Clarence street Hendra Queensland, you organise to have a

    contract drawn up that covers all the areas of agreement in relation to the work including

    milestones.

    The following activities occurred during the market research project.

  • The phases Definition/Scope and Consultant/Supplier Selection were
  • completed by the 2nd week of the project. 5% complete

  • Develop market research information needs questionnaire – on time
  • Document information needs – one week late – 10% complete
  • Identify information to be gathered in research – one week late
  • Identify source of information – one week late – 15% complete
  • Consultant requests Houzit purchase all research materials – You approve
  • everything except for the Australian Chambers of Commerce, Australia wide

    surveys costing $1,450

  • Identify research participant – on time
  • Identify research technique – one week late
  • Identify timing requirements and budget – two week late – 30% complete
  • Consultant requests more time – You do not grant it.
  • Primary Market Research including customer surveys, focus groups and
  • interviews with Houzit staff/managers and customers. – Completed on time

    except for interviews with all Houzit managers and group buyer – 50%

    complete

  • Consultant report difficulty working with store managers
  • Secondary Market Research including the materials provided by Houzit.-
  • Consultant requested internal customer data be taken off-site – You do not

    grant it - Completed on time – 70% complete

  • Document research findings – on time
  • Develop research report – two days late – 100% complete.

  • Sample contract

    Contract for Supply of ___________

    This Contract is made on the Date ____ Month ____ Year ____, between

    _____________________(name) ,and _____________________(ACN)

    City of ______________, State of _______,

    and

    _____________________(name) ,and _____________________(ACN)

    City of ______________, State of _______.

    For valuable consideration, the parties agree as follows:

    1. (detail of Agreement is detailed here, _________________)

    2. No modification of this Contract will be effective unless it is in writing and is signed by

    both parties.

    3. This Contract binds and benefits both parties and any successors.

    4. Time is of the essence of this contract.

    5. This document, including any attachments, is the entire agreement between the

    parties.

    6. This Contract is governed by the laws of the State of _______

    Signatures

    The parties have signed this Contract on the date specified at the beginning of this

    Contract.

    _____________________

    Signature

    _____________________

    Signature

    _____________________

    Name

    _____________________

    Name

    _____________________

    Witness

    _____________________

    Witness

    _____________________

    Witness name

    _____________________

    Witness name

    Unformatted Attachment Preview

    BSBMKG607 Manage Market Research Assessment Task 2 – Project Market research Submission details Candidate’s name Assessor’s name Assessment site Assessment date/s Assessment description You need to meet with a consultant and complete a contract to secure their services for the required research activities. You also need to monitor, manage and report on work activities, to ensure that the research project remains in alignment with the research plan. Assessment instructions 1. Read existing policy and procedure documents (in the appendices of your Student Workbook) 2. Review the simulated workplace (case study) in the Appendix 1. 3. Undertake the project of developing research guidelines and work plan summary. 4. This task requires you to meet with your manager (assessor) and other stakeholders. Form the individuals with specific roles to role-play as agreed by your assessor. 5. Complete the following assessment task activities during the allowed assessment date/s and time/s. 6. The assessment task is due on the date specified by your assessor. 7. Any variations to this arrangement must be approved in writing by your assessor. 8. Submit your work with any required evidence attached. 9. See the specifications above for details of submission requirements. 10. Time allowed for the assessment task is 3 hours. Specifications to submit You must provide: • A revised signed contract for the identified consultant (Step 1) • A series of written Weekly Monitoring Reports (Step 2) Document Assessment Task 2 BSBMKG607 Manage market research Date created: Sep 2019 Date implemented: Sep 2019 Date reviewed: April 2020 Page 1 of 5 Responsible by: Coordinator International College of Melbourne | CRICOS: 03416G | TOID: 41136 | admissions@icm.edu.au | www.icm.edu.au BSBMKG607 Manage Market Research Performance objective In this assessment you are required to contract and manage an external consultant to complete research for your organization and monitor work activities in regard to the research project. Assessment context Simulated work environment. This assessment will be conducted within the training facility in the specific training room allocated for the trainee/s during the training sessions planned for assessment using simulated workplace scenario with the access to materials and equipment facilitated by your assessor. Required resources 1. Assessment task 2, instructions and case scenario in Appendix 1 2. Computer with Internet access and word-process software (MS Word) 3. Workspace, table, chair and stationery Your assessor will be looking for: • Evidence that you have examined the case study and have understood the requirements of contract research consultants for the organisation. • manage market research activities in accordance with organisational market research policy and procedures • evaluate research processes and findings against relevant market research project plan and work plans Document Assessment Task 2 BSBMKG607 Manage market research Date created: Sep 2019 Date implemented: Sep 2019 Date reviewed: April 2020 Page 2 of 5 Responsible by: Coordinator International College of Melbourne | CRICOS: 03416G | TOID: 41136 | admissions@icm.edu.au | www.icm.edu.au BSBMKG607 Manage Market Research Your Task From the case study provided you are required to complete the following steps: 1. With the supplied generic external consultants’ contract, you need to meet with the identified consultant (your assessor) from the case study and revise the contract to suit your requirements as the manager of the market research. 2. Using the supplied work activity information, develop weekly monitoring reports that: a) Progress of project describes the progress of the market research project b) Adherence to plan describes the adherence of work activities to the research plan c) Contractor performance describes whether performance of external contractors is in line with expectations and contractual requirements. Document Assessment Task 2 BSBMKG607 Manage market research Date created: Sep 2019 Date implemented: Sep 2019 Date reviewed: April 2020 Page 3 of 5 Responsible by: Coordinator International College of Melbourne | CRICOS: 03416G | TOID: 41136 | admissions@icm.edu.au | www.icm.edu.au BSBMKG607 Manage Market Research Case study The CEO has decided to use Lombards Consulting to carry out the market research work in relation to Houzit’s plan to add the lighting fittings category to the assortment offer. Working from head office as 12 Clarence street Hendra Queensland, you organise to have a contract drawn up that covers all the areas of agreement in relation to the work including milestones. The following activities occurred during the market research project. • • • • • • • • • • • • • • • The phases Definition/Scope and Consultant/Supplier Selection were completed by the 2nd week of the project. 5% complete Develop market research information needs questionnaire – on time Document information needs – one week late – 10% complete Identify information to be gathered in research – one week late Identify source of information – one week late – 15% complete Consultant requests Houzit purchase all research materials – You approve everything except for the Australian Chambers of Commerce, Australia wide surveys costing $1,450 Identify research participant – on time Identify research technique – one week late Identify timing requirements and budget – two week late – 30% complete Consultant requests more time – You do not grant it. Primary Market Research including customer surveys, focus groups and interviews with Houzit staff/managers and customers. – Completed on time except for interviews with all Houzit managers and group buyer – 50% complete Consultant report difficulty working with store managers Secondary Market Research including the materials provided by Houzit.Consultant requested internal customer data be taken off-site – You do not grant it - Completed on time – 70% complete Document research findings – on time Develop research report – two days late – 100% complete. Document Assessment Task 2 BSBMKG607 Manage market research Date created: Sep 2019 Date implemented: Sep 2019 Date reviewed: April 2020 Page 4 of 5 Responsible by: Coordinator International College of Melbourne | CRICOS: 03416G | TOID: 41136 | admissions@icm.edu.au | www.icm.edu.au BSBMKG607 Manage Market Research Sample contract Contract for Supply of ___________ This Contract is made on the Date ____ Month ____ Year ____, between _____________________(name) ,and _____________________(ACN) City of ______________, State of _______, and _____________________(name) ,and _____________________(ACN) City of ______________, State of _______. For valuable consideration, the parties agree as follows: 1. (detail of Agreement is detailed here, _________________) 2. No modification of this Contract will be effective unless it is in writing and is signed by both parties. 3. This Contract binds and benefits both parties and any successors. 4. Time is of the essence of this contract. 5. This document, including any attachments, is the entire agreement between the parties. 6. This Contract is governed by the laws of the State of _______ Signatures The parties have signed this Contract on the date specified at the beginning of this Contract. _____________________ _____________________ Signature Signature _____________________ _____________________ Name Name _____________________ _____________________ Witness Witness _____________________ _____________________ Witness name Witness name Document Assessment Task 2 BSBMKG607 Manage market research Date created: Sep 2019 Date implemented: Sep 2019 Date reviewed: April 2020 Page 5 of 5 Responsible by: Coordinator International College of Melbourne | CRICOS: 03416G | TOID: 41136 | admissions@icm.edu.au | www.icm.edu.au ...
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