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Briefly comment on the fact that a modern-day company that does not want to participate in global competition may be gradually digging its own grave.
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Week 1 Discussion:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Question ...
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Identify the variables in the marketing environment that need to be monitored to recognize and predict trends.
Explain the need to monitor trends for each of the identified environmental variables.
Describe how you will monitor these trends.
Describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? Discussion Week 2:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Market SegmentationA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.Create a 300- to 400-word response answering the following:
Identify different segments of the market for launching this product.
Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
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Describe the new product.
Would you keep that same brand name or use a new one? Why?
Would it be similar to or different from the existing drink? Why? If it would be different, explain how.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? As you respond to your classmates, make sure you use the course concepts that you have studied so far.Discussion Week 4:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Distribution StrategiesAccording to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
Create a 300- to 400-word response to any two of the following bullet points: Which products are best suited for an intensive distribution strategy and why?
Which products are best suited for an exclusive distribution strategy and why?
Which products are best suited for a selective distribution strategy and why?
Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
Be sure to properly cite your sources using APA; include your references and in-text citations.Discussion Week 5:]Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.New Media AdvertisingSelect a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media's advertisements? How? Did you learn anything new about the brand and its history by visiting the Web site? How does the Web site influence your perception of the brand? How can you improve the Web site? What other media does the firm use to promote the brand? Is it effective? Why or why not?Be sure to properly cite your sources using APA; include your references and in-text citations.Comment on the postings of your classmates. Do you agree with their position? Why or why not?
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South University Savannah Future of Public Health Discussion
Discuss how the U.S. should prepare for the future of public health. For example, discuss some considerations to prepare f ...
South University Savannah Future of Public Health Discussion
Discuss how the U.S. should prepare for the future of public health. For example, discuss some considerations to prepare for and reduce any effects from a bioterrorism attack, prepare for natural disasters, and plan for community disaster preparedness. In your summation, provide your thoughts about establishing members of a multidisciplinary task force to improve the health and welfare of society for self-betterment, improve lives, and help individuals see a better future.To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.Your initial posting should be addressed at 300-500 words. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.Respond to your peers throughout the week. Justify your answers with examples, research, and reasoning. Follow up posts need to be submitted by the end of the week.Use the following rubric as a guide to complete your discussion responses.
Argosy University Apple Marketing Information Systems Discussion
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Argosy University Apple Marketing Information Systems Discussion
Week 1 Discussion:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Marketing Information SystemsYou work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment.Begin your post by describing an automobile type from the line of vehicles that you will use for the remainder of your post.Then, create a 300- to 400-word response to any two of the following bullet points:
Identify the variables in the marketing environment that need to be monitored to recognize and predict trends.
Explain the need to monitor trends for each of the identified environmental variables.
Describe how you will monitor these trends.
Describe the role of marketing research in understanding how consumers’ perception of these trends impacts their selection of this automobile.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? Discussion Week 2:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Market SegmentationA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.Create a 300- to 400-word response answering the following:
Identify different segments of the market for launching this product.
Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? Discussion Week 3:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Product Mix and Product Life CycleFor the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the category’s life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.Create a 300- to 400-word that addresses the following:
Describe the new product.
Would you keep that same brand name or use a new one? Why?
Would it be similar to or different from the existing drink? Why? If it would be different, explain how.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? As you respond to your classmates, make sure you use the course concepts that you have studied so far.Discussion Week 4:Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.Distribution StrategiesAccording to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
Create a 300- to 400-word response to any two of the following bullet points: Which products are best suited for an intensive distribution strategy and why?
Which products are best suited for an exclusive distribution strategy and why?
Which products are best suited for a selective distribution strategy and why?
Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
Be sure to properly cite your sources using APA; include your references and in-text citations.Discussion Week 5:]Before beginning work on this week's discussion forum, please review the link "Doing Discussion Questions Right," the expanded grading rubric for the forum, and any specific instructions for this week's topic.By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.Respond to the assigned questions using the lessons and vocabulary found in the reading.Support your answers with examples and research and cite your research using the APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible.New Media AdvertisingSelect a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media's advertisements? How? Did you learn anything new about the brand and its history by visiting the Web site? How does the Web site influence your perception of the brand? How can you improve the Web site? What other media does the firm use to promote the brand? Is it effective? Why or why not?Be sure to properly cite your sources using APA; include your references and in-text citations.Comment on the postings of your classmates. Do you agree with their position? Why or why not?
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Imagine that you are the HR manager for a new company just opening its doors in your community. The owners have asked you ...
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Imagine that you are the HR manager for a new company just opening its doors in your community. The owners have asked you to prepare a vision for compensating the staff. They do not want specific policies but rather guiding principles that will help them collect data and write specific HR policies later.Complete the following:Describe the type of business, the number and types of employees (such as exempt and non-exempt), and the customer base you will use as your example company for this assessment, as well as the state and city or area of the state where your company is located.Identify a business strategy that is most appropriate for the company, and include an analysis of why you believe this is the case.Discuss the appropriate business response, HR program alignment, and compensation system for this new business.Create a list of essential guideposts for developing a total compensation policy. In your vision, include statements that can be made public to your customers and employees.Consider whether your vision will be strategic in a strong economy, as well as in an economic downturn. Will you be able to adapt your vision during various economic conditions?Describe an HR program aligned with the business strategy chosen for the new company.Describe how other existing businesses in your community affect the compensation vision and strategy of this new company. You can reference the Overview of BLS Wage Data by Area and Occupation Web page from the Bureau of Labor Statistics Web site (cited in the Resources) to help you research information for your response.Your analysis should be 1–2 pages long. Be sure to use proper APA style (6th edition) and formatting
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