University of North Alabama Customer Decision Journey Discussion

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NOBZBFN

Business Finance

University of North Alabama

Description

Analyze and describe how social media could influence each stage of the Customer Decision Journey for a customer deciding where to go on vacation. Please be specific and cover each stage. Use the modified customer decision journey not the traditional journey.

Ref:

Chapter 7 Strategic Market Management, Aaker and Moorman, 11th Edition

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

1

Customer Decision Journey

Student's Name
Institution Affiliation
Course
Professor's Name
Date

2
Customer Decision Journey
Customer decision journey has majorly been influenced by the introduction and use of
modern technology that involves social media platforms. According to the modified customer
decision journey as illustrated in the document by Aaker and Moorman, it includes triggers that
lead to gathering the necessary information, set consideration, preference, purchase, and postpurchase (Aaker, & Moorman, 2017). When a person needs to go for a vacation, he must...


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