1. One of the major reasons why survey research may not be effective is that the survey instruments are less useful than they should be. What would you say are the four possible major faults of survey instrument design?
2. Why is it desirable to pretest survey instruments? What information can you secure from such a pretest? How can you find the best wording for a question on a questionnaire?
3. One design problem in the development of survey instruments concerns the sequence of questions. What suggestions would you give to researchers designing their first questionnaire?