Description
Step 4: In 2-3 pages, answer the following questions:
- Which group did you decide to follow in LinkedIn? Explain your answer.
- Provide a brief overview of what LinkedIn is, how it works, and what current research or reports indicates about the use of LinkedIn. (2-3 resources).
- Identify two publicly available profiles of people who have careers to which you aspire. Provide a brief summary and your reason(s) for choosing these individuals. Examine their LinkedIn professional identity (Job titles, Competencies, Education, etc.) and how they achieved their identity through the profile (What keywords does the person use? Samples of work or portfolios? Links to other websites?
Explanation & Answer
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LinkedIn is considered as one of the most valuable technological resources available to all
people around the world, to build professional networks and boast their careers. It is a social
networking forum that can sustenance and shape relationships with potential employers, partners
and clients. It is ideal for all kinds of businesses and professionals such as small home grounded
businesses as it can link them to rest of the world. LinkedIn is also a source of jobs which are
posted exclusively on it and the same are usually not posted anywhere else. Therefore it is prudent
for its users to tune their profiles in such way to attract future employers, partners and clients. This
essay shall discuss how LinkedIn can be created, utilized and the current information about its
development and users over the years.
LinkedIn is the highest rankings social networking site that is specifically curtailed for the
business and/or professional community. Studies show that it has over 65 million professionals
across the globe and it is a remarkable tool that allows anyone to create a free account with it
(Lacoste andSylvie 2016). This free account is a basic membership on the site that only enables
one to create connections with individuals that he or she has attended to school with, worked with,
or that are known to them professionally. However this membership can be upgraded by
purchasing premium packages such as Job Seeker, Recruiter Lite, Business Plus, Sales Navigator
and Executive, which widens the user’s opportunities and chances of success through improved
access to its contacts database.
To create a successful LinkedIn Profile, a member is required to highlight their skills,
educational background and employment history bearing in mind that this is a professional social
networking site. It is prudent that information which is showcased in one’s profile is a true
reflection of their skills, career and/or business (Peterson et al 2014 ). Other vital information that
must be added to the profile may include:-a recent photo as this will boasts the connections with
people on the site which may be unlikely for a profile without a photo, one must also provide a
summary of their personal circumstances such as their achievements, awards, links to their works
like blog, books and not forgetting the contact information.
The minute a member’s profile is carefully completed, it is published on the site and then
the user can start searching for individuals and institutions that one can connect with. Therefore it
is vital to create as many direct connections as possible in your professional circle and expanding
by adding their connections (Sherman and Dan 2014). It is worth noting that these ...
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