Running head: WIRELESS AIR MOUSE
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Wireless Air Mouse
The computer industry has established itself and is one of the most profitable industries in
the world today. This can be attributed to the growth of the internet and information technology.
The Wireless Air Mouse aims to offer an innovative way for operation for all computer users.
The air mouse is a revolutionary product with is aimed primarily for gamers, graphic designers,
and all computer users include. The air mouse is a one of a kind revolutionary product that can
change the concept of computer mouse's entirely. The world is experiencing a great wave of
technological advancement that has made it that things initially considered basic, like a computer
mouse, have been upgraded. The wireless air mouse is like a jewel to regular computer users like
gamers, graphic designer and people who enjoy using the computer. The air mouse is expected to
be a huge success because it is a concept that has never been sold in the technology again.
Additionally, it is projected to be a success because all computer users need a mouse.
Overview of Organization
ION Wireless is an organization that is offering the air mouse. The company is offering
the new mouse that is worn like a glove that has little buttons that are worn to enable functions
like the right and left click. The company is offering one of a kind mouse that can operate in 3-D
and works through levitating in air. It is the latest invention by ION Wireless and it is a great
opportunity for any interested investors. ION Wireless is the first company to offer this product
thus the company is currently the only supplier (Abass, 2015). The company currently has a
strong position in the market and thus can be regarded as a monopoly. Once the air mouse is fully
integrated into the market, the company is expecting high returns on investment and high profits.
Description of Product/Service
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Mouse's are devices that are expected to continue evolving until technological
advancements render the cursor obsolete. However, it will be a long time before people can
replace their mouse's with fingers (Abass, 2015). This need for evolution of computer hardware
has seen the niche mouse, the Ion Ergonomic Air Mouse Glove. This is basically a replacement
for a mouse. The idea is for the wrist to control the cursor and ION's claim is that this uses tiny
movement. To scroll, the ION Wireless Air Mouse requires the user to enable a one-time process
referred to as Clicklock found in the device’s Control Panel and click the scroll bar to enable
upwards and downward movement through a page using the wrist. The index finger allows the
user to reach both the right and left click buttons. The device has a pause button that is useful
especially when someone is moving around the room so that there is no need to take off the glove
when leaving the working desk. Seeing that it is not connected to a USB port, the ION Wireless
Air Mouse has an enabled and effective wireless range of as far as 35 feet. ION Wireless Air
Mouse has been touted as an HTPC input device but the user needs to hone the Windows’ screen
keyboard skills first (Abass, 2015).
The ION Wireless Air Mouse is strapped onto the user’s right hand and it resembles a
spandex. The ION device is made in three pieces. There is a stretchy hand glove, a mini-USB
cable that is used to charge the devices in-built battery and the wireless receiver. The device is
accompanied by a Velcro wrist strap that is used to secure the device to the user’s hand
(Venkateswaran et al, 2016). The index finger slips through the device's two straps that form
some sort of sleeve at the end of the cable. For users who do not share this device, the straps only
require being adjusted once.
One of the most prevalent question among people interested in buying the device is how
the mouse’s pointer can be moved around meaningfully using only hand signals. The device is as
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easy to use as it is to move the hand. The user only needs to move the hand and the mouse
pointer will follow these movements. Basically, the device works such that the physical hand
movement for up moves the cursor up and down is down. Regardless of how the glove is cocked,
the movements are the same so the user can operate it from any position. One of the issue that
users have with this device is precise movements. To ensure satisfactory accuracy, the user
should turn down the speed of the mouse pointer in the control panel. There is a tendency of the
arm to drift when using the device. This is equated to the running out of mouse pad when the
regular mouse is being used (Venkateswaran et al, 2016). When using the ION Wireless Air
Mouse, the hand might climb or sink steadily to an extent that it gets uncomfortable and finally,
the user had to reset. Although there is no set fixing problem, the red-rimmed button located on
the ION Wireless Air Mouse is used to pause all operations. Clicking using the ION Wireless Air
Mouse is an easy task. What presents a challenge is being able to click at what you are aiming
(Venkateswaran et al, 2016). The device has click buttons that are located on the outside sleeve
of the index finger. The user clicks right clicking and pauses by pressing the appropriate button
located between the pointer and thumb. When using the ION Wireless Air Mouse, clicking
requires some degree of force. The solution to the use of force is practice as well as turning the
mouse pointer speed down.
Considering the ION Wireless Air Mouse is designed in form of a nice soft glove, it has a
lavish comfort when wearing. The ION Wireless Air Mouse has been exclusively given to Bellco
Ventures as the distributing company (Abass, 2015). The device has been referred to as an
ergonomic device. There are some benefits that stem from being able to remove the hand from a
conventional mouse and using unusual motions to manipulate the computer.
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The ION Wireless Air Mouse has various advantages. It is a useful tool for presentations
and big-screen, as well as short-term applications in scenarios where there is need for mobility
and there is no need for precision. The claim for the ION Wireless Air Mouse is that its
ergonomic design has the capacity to prevent or lessen the consequences of Carpal Tunnel
Syndrome. This is an affliction that affects the wrist and forearm and results in pain and extreme
discomfort. It is mostly found in people who spend prolonged periods with computers. The hype
for the ION Wireless Air Mouse is that it is regarded as the future of computer accessories. The
argument is that the same way cell phones cut the communication chord, the ION Wireless Air
Mouse is set to allow users to experience increased mobility with computing (Venkateswaran et
al, 2016).
SWOT Analysis
Strengths (Internal)
Weaknesses (Internal)
The ION Wireless Air Mouse is a device that
The ION Wireless Air Mouse has a restricted
is the first innovation of its kind.
market since the device is only useful to
The ION Wireless Air Mouse is currently a
people spending too much time on their
monopoly in the market.
computers.
The device is designed with consideration for
The device's difficulty of clicking and the
users needs in innovation technology.
high-speed movement of the cursor can
The device has high-quality standards.
discourage users.
The device is a fully integrated computer
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accessory that offers all the functions of a
conventional mouse while it is connected to
the operator.
Opportunities (External)
Threats (External)
There are many people giving presentations
The ION Wireless Air Mouse’s ergonomic
and need the remotely controlled device for a
features are replicated in conventional devices
computer.
like Handshoe and Evoluent.
It offers relief from Carpal Tunnel Syndrome
hence is useful to computer users spending a
lot of time with their machines.
Gamers and tech support individuals provide
a ready market.
Competitive Analysis
ION Wireless is currently enjoying the air mouse niche on a monopoly level. However,
the risk of an entrant into the air mouse market is not high. There is potential for various
companies to embrace the idea and enter into the market. Currently, the greatest competitor to the
ION Wireless Air Mouse is the Hippus Handshoe Mouse (Venkateswaran et al, 2016). This
mouse replicates the ergonomic feature of ION Wireless Air Mouse hence offers competition.
Potential competition for the mouse could replicate the features of the air mouse to focus on
more precision and accuracy, a feature that the ION Wireless Air Mouse is currently lacking
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(Venkateswaran et al, 2016). The Hippus Handshoe Mouse has some of the most favorable
features that rival the ION Wireless device.
Current company’s
Potential
Competitive Rival’s
strengths and
Competitor’s
strengths and
weaknesses
strengths and
weaknesses
weaknesses
Target Market
There are a lot of
A potential
The Hippus
gamers, carpal tunnel
competitor for ION
Handshoe Mouse
syndrome patients
Wireless Air Mouse
targets the same
and graphic designers
will focus on other
market as ION
in the market who
users of computers
Wireless Air Mouse.
need the mobility of
and not focus on
the ION Wireless Air
frequent users.
Mouse (Jason, 2012)
Product
The device lacks
A potential
The product is
precision accuracy
competitor will
designed to fit into
improve on the
the hand as a shoe
precision accuracy
does the foot.
and the comfort of
the glove.
Place
The device is
The potential
The Hippus
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currently only
competitor will be
Handshoe is available
available in the US.
present in various
for order outside the
countries to improve
US.
the target market.
Promotion
The device is being
The new device will
The Hippus
marketed as an
incorporate
Handshoe is
ergonomic accessory.
ergonomic features
considered one of the
This will appeal to a
most famous
lot of users.
ergonomic computer
accessory.
Price
The pricing is at
The pricing of a
The Hippus
$79.99 as compared
potential competitor
Handshoe is priced
to the Handshoe
product will be lower
at, lowest, $99.99.
Mouse that retails at
than $79.99 to appeal
That is the lowest
$99.99.
to the customer base
price. It retails at
that is attracted to
$129.00 at Amazon.
premium products but
discouraged by the
pricing.
Competitive
The ION Wireless
The entry into the
Hippus Handshoe
Barriers
Air Mouse is
market could be
faces the barrier of
currently the only
prevented by capital
mobility. The mouse
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product of its kind in
issues.
is restricted.
The device has been
The new product
The Hippus
positively received
could appeal to the
Handshoe has
except for the lack of
new customer base
received positive
precision accuracy
that is interested in
reviews because of its
that is not appealing
cheap but premium
precision.
to users who need
products.
the market.
Likely responses
accuracy in their job.
Target Market Segments
Demographic
The ION Wireless Air Mouse is applicable to a young generation of people are focused
on graphic design, people who are focused on drawings and paintings in a computer. The gamers
are also among the target market for the product. The device is also useful to industry designers
and users of ECAD software (Zhou, Mo, Huang, Ling, & Huang, 2013) . This is the young
demographic, commonly referred to as millennials.
Psychographic
The attitudes, values, opinions and interests of the ION Wireless Air Mouse target market
is spending a lot of time with computers, requiring mobility during presentations and users
suffering from carpal tunnel syndrome (Zhou, Mo, Huang, Ling, & Huang, 2013). The device is
useful for individuals who perform multiple things at once and need to move around a lot.
Geographic
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The geographic characteristic of the ION Wireless Air Mouse target market is mostly
individuals in urban setting who use computers a lot. The device is useful for people in office
settings.
Behavioral Factors
The device is designed for people spending a lot of time with their computers and required to be
moving around.
Positioning Statement
The ION Wireless Air Mouse' flexibility and mobility are unparalleled in the market.
There is no any other device that has the feature of allowing the user to move around. Its mobility
and flexibility are its positionings.
Conclusion
The ION Wireless Air Mouse is a device designed by ION Wireless that allows the user
up to an effective range of 35 feet. It is a device that is ideal for users who want to remotely
control their computers while making a presentation. The ION Wireless Air Mouse is a fullfeatured mouse that affords the user greater control over their machine without being stuck in the
same location.
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References
Abass, A. M. E. (2015). Wireless Computer Mouse Based on Finger-tip Tracking (Doctoral
dissertation, Sudan University of Science and Technology).
Jason. (2012, April 6). Ion wireless air mouse review - all things Ergo Blog. Retrieved October
26, 2016, from Mice, http://allthingsergo.com/blog/reviews/ion-wireless-air-mousereview/
Venkateswaran, P. S., Kaundal, V., Mondal, A. K., Sharma, A., Devalla, V., & Dubey, S. (2016).
Air Mouse: An Everyday Mouse for the Ease of Computing. In Proceeding of
International Conference on Intelligent Communication, Control and Devices (pp. 435441). Springer Singapore.
Zhou, H., Mo, B., Huang, R. M., Ling, C. D., & Huang, R. H. (2013). Design of MEMS Wireless
Air-Mouse System Based on MEMS Technology. In Key Engineering Materials (Vol.
562, pp. 1149-1154). Trans Tech Publications.
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