What Is the Best Type of Marketing
Many market researchers have their favorite research
approaches or techniques, although different researchers
often have different preferences. Some researchers maintain
that the only way to really learn about consumers or
brands is through in-depth, qualitative research. Others
contend that the only legitimate and defensible form of marketing
research uses quantitative measures.
Take a position: The best marketing research is quantitative
in nature versus The best marketing research is
qualitative in nature.