Marketing Strategies 651, assignment help

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Question Description


Create a brief presentation for the class in which you:

• Present a Blue Ocean idea (not one you make up – an existing product or service that you believe exemplifies a Blue Ocean

  • Describe how this product/service fits the Blue Ocean model:
  • - how does it create new demand?

    - how does it diverge from the competition/make it irrelevant?

    - how does it achieve value innovation, i.e., how does it create value for the company and the customer?

    - what is its unique focus?

    - does it have a memorable tagline?

    - Use visuals to support your presentation (PowerPoint preferred)

    Time – approximately 5 minutes

    Tutor Answer

    mariam90
    School: Purdue University

    Hoping you are well...Here is the presentation. Please view it and let me know if you need any changes.Thanks!

    Blue ocean product case:
    CoCa-Cola Products
    Student’s name
    Institutional Affiliation

    Coca-Cola Non-Alcoholic
    Beverages
    •The company has its blue print well preserved secretly
    through the family line.
    •Coke sells its products worldwide and has collaborated
    with over 270 bottling companies that assist in the
    distribution.
    •Coca-Cola company is an American based multinational
    with loyal customers worldwide, who would rather take
    water, than use a different soft drink from Coca-Cola. (Fisk,
    2006).

    How COKE IS A BLUE OCEAN
    P...

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