Value chain , marketing homework help


Question Description

Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective.

MT2 – The Value Chain

[NOTE: The subjects mentioned below in each Main Topic are suggestions only; you are free to explore any area of the Main Topic that interests you, particularly if there is some direct application of the MT to your present or past business experience]

MT2 - The Value Chain

Some aspects of the Value-Chain Analysis to be considered are: Discuss the two types of Value Chain activities – Primary and Secondary – and how they help create value by finding both “better” and “different” ways of performing these activities (apply your own organizational and/or SSM company experiences).

Tutor Answer

School: UT Austin


Surname 1

Value Chain
Value chain refers to a collection of activities which are performed by a particular firm
operating in a certain specific industry with an aim of delivering valuable services or products to
the market. The concept of value chain derives its roots from the broad field of business
management. It was first described, revealed and publicized by Michael Porter in a book he
authored in 1985, Competitive Advantage: Creating and Sustaining Superior Performance
(Bowersox 23). In this book, he vividly describes value chain as a concept including its utility,
advantages and setbacks.
Value chain as a concept is based on the view that an organization is a structured system
with subsystems that individually are equipped with inputs for them to facilitate various
processes of transformation and produce an output. Inputs include labor, money, equipments,
materials, land and buildings. In effect, the manner in which activities in value chain are
implemented determines profits gained versus costs incurred. Over the years, this concept has
been gradually incorporated in organizational decision making tools. In fact, it was added into
the paradigm of competitive strategies that was created by Michael Porter in 1979. Porter’s value

Surname 2

chain categorizes activities entailed in value chain into two groups: primary and secondary

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