Business Excellence (Singapore Food Court), marketing homework help


Question Description

Require knowledge on Singapore Food court.

Please bid only if you know about Singapore food court and able to deliver this because this is a high weightage assignment.


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Question 1 In Singapore, ‘food courts’ is a label given to cooked food centres that can be found in many indoor, air-conditioned shopping malls, commercial venues and even in institutes of higher learning. These food courts feature many food stalls that sell a variety of affordable meals and operate in a pleasant and hygienic environment. (a) For the purpose of this assignment, identify one (1) suitable chain of food courts (food court operator) that serves affordable meals in Singapore. Explain the rationale behind your choice of the Singapore-based food court chain. Describe your chosen food court chain: (i) Profile/background or history (ii) Special feature/concept stores and the meals served there (7 marks) (b) Distinguish the excellent achievement(s) of your chosen food court chain from recent positive media coverage based on any or all of the following areas: (i) Business Excellence, (ii) Service Excellence, (iii) Operational Excellence (8 marks) (c) The following is a simplified Business Excellence self-assessment tool. Assuming the role of a SPRING Singapore Business Excellence assessor, practice and rate the chosen food court chain identified in Question 1(a). Explain the reasons for the rating given to each statement and compute the overall rating. (15 marks) Question 2 (a) In a 300-word essay, distinguish the various approaches (requirements to be addressed) that any food court chain needs to pay attention to under the Customers Criterion of the Business Excellence framework. Your essay must address at least two (2) requirements in each sub-category. (9 marks) (b) Based on your choice of food court chain selected in Question 1(a), discuss in 200 words and cite suitable examples of two (2) areas of the Customer Satisfaction sub-category that the chain needs to address or has previously addressed. (6 marks) Question 3 (a) Review the quality of food served and/or the service rendered at the food court chain identified in Question 1(a). Describe three (3) areas of quality improvement based on any three (3) of the five perspectives of product quality: transcendent, product-based, user-based, manufacturing-based or value-based. (10 marks) (b) To overcome the quality issues discussed in Question 3(a), illustrate three (3) corresponding initiatives for the food court chain to undertake to improve quality based on at least two (2) of Deming’s 14 points. (10 marks) ...
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Tutor Answer

School: Purdue University



Food Republic Business Excellence
Student’s Name




Question 1 (a), (I) Food Republic Background Information
Food Republic is a Singapore-based food court chain that is run by a group of people
known as Break Talk. The Food Republic is popular in Singapore for its creative and specially
designed food courts. It has a reputation in most of its iconic food courts that include the 1960s
retro themed food court found at Wisma Atria which is located along Orchard Road. It also has a
popular branch at Raffles Boulevard known as Suntec convention center.
Food Republic runs a food court at ION Orchard popularly known as Food Opera and
also Tea Loft food court with high prices which have invoked and attracted attention of the
general public and the media. It has stamped its mark within many countries in Asia through
food court scenes revolution using the concept of integrated open dining.

(II) Special features and Meals Served
Food Republic concept mingles the region hawker fare with local restaurants in a concept
of open dining. It has standalone pushcarts operated stalls with elaborate furniture and decor
which are designed to create an attractive atmosphere. It has eleven branches within Singapore
open at Vivocity, Wisma Atria, Suntec City, NEX, City Square, Parkway Parade, Causeway
point and Westgate.
This food court offers all types of top rated food that include fish Eden, Fish-ball Noodle,
and China Town beef noodles among others that are affordable with high class customer service.
The Food Republic food courts are designed with spacious food atriums mostly with airy, lightcolored and an elegant designed breezy white garden which offers a serenity atmosphere to
diners as they enjoy meals.



(b) Excellent Achievements
(I) Business Excellence
In recent media coverage, the Food Republic has an outstanding business excellence. It
has emerged number 169 out of 8,402 restaurants in Singapore regarding business excellence. Its
causeway serving point has a total of three mini restaurants and 17 stalls amongst the tenant mix
which has many choices for food and sets up to more than 700 to serve big hungry crowds.
(II) Service Excellence
The Food court chain has also excelled in service delivery as shown in the recent media
coverage as it has been named to serve decade's old local favorites and award winning foods like
Teo Chew Fishball noodle and the Hong house beef nood...

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