Based on the attached document (see below), please write a 800 word summary answering the following questions:
• What does proactive planning mean?
• What feedback mechanism would you develop in this situation?
• What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation.
• When do you need a proactive crisis management plan?
• When do you utilize reactive crisis management? What role does PR play in reactive crisis management?
Must be Plagiarism free, please include credible references.
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