1500 words REsearch Proposal

Business Finance

Renmin University of China

Question Description


To examine the influence of business ethics on customer Word of mouth.

  • Business ethics in terms of privacy, security and fulfilment (Focus on this throughout)

E.g Online shopping (Privacy)

Payment method (Security)

To what extent they meet your expectation (Fulfilment)

Bad ethics can lead to negative word of mouth.

Critical lit review should have 3 main sections:

Business ethics

Word of mouth

The link between the two

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