1500 words REsearch Proposal

Business Finance

Renmin University of China

Question Description

HE TOPIC

To examine the influence of business ethics on customer Word of mouth.

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  • Business ethics in terms of privacy, security and fulfilment (Focus on this throughout)
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E.g Online shopping (Privacy)

Payment method (Security)

To what extent they meet your expectation (Fulfilment)

Bad ethics can lead to negative word of mouth.

Critical lit review should have 3 main sections:

Business ethics

Word of mouth

The link between the two

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