Communications

Business Finance

COMM 2293

smu

Question Description

For Assignment 2, write a direct response memo with a graphic. Who you are: store associate at Book Nook (refer to case scenario) Who your reader is: Deon Burton, Book Nook owner and manager Background: Mr. Burton has given you recent data on the Canadian book market as well as past sales figures from Book Nook. He has asked you to create a graphic based on some of the data, and to make recommendations about Book Nook’s inventory and promotions based on the information illustrated in your graphic. Your task: 1. Write a direct response memo to Mr. Burton that presents a graphic illustrating some of the data he gave you. 2. Select data from one of the tables to create your graphic. You may introduce or refer to other given data in your analysis. Don’t use all of the data provided; select only data that is relevant to your recommendations. Don’t include the data table(s) in your message. Create the graphic in Excel, and then copy it into your memo in a Word file. 3. Use the information illustrated in your graphic (and any other relevant information from the data tables) to make two recommendations. Recommend one inventory change and one promotional change Book Nook should implement. 4. Save and submit your assignment to Turnitin as a PDF file by 11:59 p.m. on the due date listed in your course schedule.

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Assignment 2 Data Data on the Canadian book industry was published by The Canadian Book Market in 2021 Canadian Book Sales Fiction Non-fiction Juvenile/Young Adult (YA) 2018 27.20% 35.30% 37.50% 2019 25.90% 33.90% 40.20% 2020 26.10% 32.60% 41.30% 2018 17,357,156 20,859,389 9,279,601 4,015,645 1,684,345 1,739,150 54,935,286 2019 16,586,149 19,997,268 9,128,520 4,624,302 1,726,098 1,700,512 53,762,849 2020 17,215,004 20,897,345 9,006,974 4,795,007 1,884,086 1,694,007 55,492,423 Units Sold in Canada Hardback Paperback eBook Audiobook Board Books Other Total Data from Book Nook’s internal records Book Nook Sales 2019 Fiction Non-fiction Juvenile/Young Adult (YA) Stationery Games, puzzles, other Total Sales (CND) 2020 $59,700 $80,246 $82,698 $10,487 $22,863 $255,994 $59,521 $78,462 $81,657 $4,812 $25,004 $249,456 2018 16% 84% 2019 22% 78% Book Nook Customer Purchases Online In-store 2020 48% 52% TO: FROM: DATE: SUBJECT: Commented [A1]: The TO and FROM do not contain email addresses. COMM 2293 Students in Sections A and F Dr. Emily Ballantyne January 24, 2021 Recommendations to Prepare You for Assignment 2 Commented [A2]: The SUBJECT directly states the purpose of the message. I have some recommendations for you to improve your performance on your next assignment. We have now finished grading Assignment 1 and have noticed some trends across the two sections. In Figure 1, we show the range of grades on the assignment across the two sections. The assignment was graded out of a possible five marks and the grades ranged from 0 to 100%. Commented [A3]: The OPENING directly states the purpose of the message. Commented [A4]: The BODY starts by providing context. It then provides further context about the figure itself. Commented [A5]: The BODY also specifically references the figure to introduce it. Figure 1. Winter 2021 Assignment 1 Grades for COMM 2293 Sections A and F 15% 17% Commented [A6]: The FIGURE includes all relevant style points including label, title, source, etc. 1 2 15% 21% 3 4 5 32% Source: COMM 2293 Grade Records Sections A and F, 2021 The distribution of grades across the various letter grades was fairly evenly distributed. However, the largest number of students (32%) received grades in the C range. This means, in most cases, that the student did not properly apply the direct strategy. Most commonly, C range papers mean that the purpose was not stated clearly in the first sentence. It may also indicate issues with proposing questions or in the closing action. To help you prepare for Assignment 2, I highly recommend that you take the following actions: • Ensure that you directly state your purpose in the first sentence • Review all formatting for both memo and graphic • Provide recommendations that are logical and easy to enact. I know you can improve your grades if you focus your revision efforts on the direct strategy. If you follow these three actions, students in the C-range for Assignment 1 will be more likely to receive a B-range grade for Assignment 2. Revise early and take advantage of the workshop, and you will improve! Commented [A7]: The BODY now moves from introducing the graphic to interpreting it. It draws out the most relevant detail. Commented [A8]: The BODY now makes a significant inference that extends beyond the data. Commented [A9]: The BODY provides logical recommendations based on the graphic. Commented [A10]: The CLOSING is focused on action and next steps. It also encourages goodwill with a positive message. TO: FROM: DATE: SUBJECT: COMM 2293 Students COMM 2293 Instructors January 18, 2021 Assignment 2 Instructions For Assignment 2, write a direct response memo with a graphic. Who you are: store associate at Book Nook (refer to case scenario) Who your reader is: Deon Burton, Book Nook owner and manager Background: Mr. Burton has given you recent data on the Canadian book market as well as past sales figures from Book Nook. He has asked you to create a graphic based on some of the data, and to make recommendations about Book Nook’s inventory and promotions based on the information illustrated in your graphic. Your task: 1. Write a direct response memo to Mr. Burton that presents a graphic illustrating some of the data he gave you. 2. Select data from one of the tables to create your graphic. You may introduce or refer to other given data in your analysis. Don’t use all of the data provided; select only data that is relevant to your recommendations. Don’t include the data table(s) in your message. Create the graphic in Excel, and then copy it into your memo in a Word file. 3. Use the information illustrated in your graphic (and any other relevant information from the data tables) to make two recommendations. Recommend one inventory change and one promotional change Book Nook should implement. 4. Save and submit your assignment to Turnitin as a PDF file by 11:59 p.m. on the due date listed in your course schedule. Do not copy content from any sources you might consult, including this handout, and other COMM 2293 instructional materials; use your own words. Do not work with other students on this assignment. Unauthorized collaboration and/or plagiarism will be reported to the Academic Integrity Officer. Use the checklist on the next page to evaluate your own assignment. Evaluate your own assignment using this checklist. Message follows the three-part direct strategy  uses informative subject line  begins with a direct response opening  introduces the graphic, analyses the data, and makes recommendations based on that analysis in the body  includes a complete, forward-looking close Message gives clear, complete information to the reader  introduces the graphic with a label  correctly labels all parts of the graphic  analyses the data in the graphic  recommends two logical, specific actions (one inventory change and one promotional change)  maintains goodwill throughout message Message uses a professional business style and presentation  follows all the grammar and business style points assigned so far  uses correct memo format  uses full block format, with 2.5 cm margins on all sides, single spaced, readable 11- or 12point font, and a left-aligned margin ...
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