The Reality of the Hotel Construction Pipeline in Latin America Paper

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APPLICATION ASSIGNMENT 2 (CHAPTER CONCEPT)

**Pay attention to the Application Assignment Grading Rubric found in the Application Assignment/Case Analysis Resources folder in Getting Started section.**

This application assignment requires you to share a newsworthy story OR a workplace experience that demonstrates how one course concept from Module 4 has been used in practice. The concept that you select may come from the audio lectures, PDFs, and/or required videos.

News Story Option (if chosen):
  • News story must be from a credible source within the last 4 years with appropriate citation.
  • Context must be provided on why the story is immediately relevant to the topics being covered.
  • Responses which are purely opinion and anecdotal are not considered to be substantive in nature.
  • Two external sources to support information required In addition to the news story from a credible source.
  • Original news story from an external source plus two additional external sources required.
Workplace Experience Option (if chosen):
  • DO NOT SHARE CONFIDENTIAL OR PROPRIETARY INFORMATION with the class If you decide to introduce a workplace scenario that you have dealt with or are dealing with at present.
  • Use discretion when sharing work-related information. Use aliases instead of real names to maintain privacy.
  • Two external sources required to support your information in addition to workplace experience.
  • Workplace experience plus two external sources required.
Assignment Structure:
  • The title of application assignment and first sentence of assignment must indicate course concept from Module 4.
  • First part of application assignment must provide only a brief summary of your news story/workplace experience to frame your discussion so that what you are discussing is clear but is not the majority of the post.
  • Remainder of application assignment and the primary focus of it is not describing your news story/workplace experience in great detail but rather meeting the relevant criteria outlined in the application assignment rubric using your news story/workplace experience as the context.
Application Assignment Submission:

Submit your application assignment as a Microsoft Word file via the submission box that says "Add submission".

Turnitin Requirements:
  • For each application assignment, your similarity score must meet a threshold of no more than 20%.
  • Assignments with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
  • For resubmissions, it may take up to 24 hours for a new similarity score.
  • Assignments with more than 20% threshold will be not accepted.

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This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Introduction to Ad-Hoc Reports Lecture Outline This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Hotel Industry Performance Reports This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Customers may select a specific industry segment or a userdefined group of hotels. These reports may be requested on a one-time basis, hence - These reports provide performance information as well as additional data. STR generates many other reports for both hotel companies and a variety of additional third parties. What are Ad-Hoc Reports? This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. The STAR reports are generated and delivered each month, week, and/or day. These are relied upon by managers, and by Sales and Operations departments. Hotels and companies have annual subscriptions which include STAR reports as well as other services. performance to the competitive set and to one or more surrounding industry segments. STAR Reports refer to the reports that are delivered to hotels that What is the difference between STAR Reports and Ad-Hoc Reports? HOST/Profitability Report annual Profit and Loss data Pipeline Report development information, hotels under construction and in planning 2. 3. Hotel Census database hotel attribute information Forecast future performance projections Ad-Hoc Industry Data File performance snapshot on multiple industry segments 5. 6. 7. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Market Study An overview of the hotel industry in a particular area, such as a country, city or another geographic segment. A good market study includes size and structure information, performance information and a development update. The three most popular types of hotel industry research projects are: Hotel Industry Projects and Ad-Hoc Reports This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Property and Room Counts size and structure information 4. Additional Ad-Hoc Reports and Data files include: Trend Report monthly and daily performance information 1. The most popular types of Ad-Hoc Report are: Types of Ad-Hoc Reports (and Data Files)? This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. profitability and development information. Feasibility Study Is it feasible (a good business decision) to build a specific type of hotel in a specific area? It could be more open-ended suc Hotel Industry Projects and Ad-Hoc Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Impact Analysis What is the impact of some event on the hotel industry in a specific area? There are a wide range of different possible events including: sporting, weather, political and attractions. The event could be a past event or could be a future potential event. This kind of research includes performance and profitability information. Hotel Industry Projects and Ad-Hoc Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Note: This self-assessment may contain calculation questions that require you to memorize math formulas. I recommend you to answer the questions WITHOUT a cheat sheet for the math formulas as the Module Exam and the CHIA exam (optional) do NOT allow it. Try this after listening to the audio lecture and studying the PDF. This will help you to better prepare for the CHIA exam. Self-Assessment This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Recipients, such as CVBs (Convention and tourist Bureaus) and Tourism Organizations, can set up a Destination Report, define the specific segments or group of hotels that they are interested in tracking, and obtain ongoing data each week or month. The Destination Reports provide ongoing performance information on industry segments or user-defined groups of hotels. Ad-Hoc Reports, especially the Trend Reports provide historic performance information on industry segments or user-defined groups of hotels. What is the difference between Ad-Hoc Reports and Destination Reports? This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Answers 1. D 1) Which is NOT an accurate statement regarding the differences between STAR Reports, Ad-hoc Industry Reports, and Destination Reports? a. Ad-hoc Industry Reports are requested on a one-time, as needed basis b. Hotels and hotel companies have annual subscriptions to STAR reports and receive them on a regular basis c. Destination Reports are most often received by tourism organizations d. Hotel s and hotel companies cannot obtain Ad-Hoc Industry reports or Destination Reports Introduction to Ad-Hoc Reports Self-Assessment What are Trend Reports? This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. IV. A Trend Report: Tab 1-Tab 15 III. Rules Related to Trend Reports II. Selecting Hotels I. Topics Trend Reports Lecture Outline This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Hotel Industry Performance Reports This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. There are three different options when it comes to selecting hotels for a Trend report: 1. You may choose a standard industry segment, based upon predefined geographic and non-geographic categories. 2. You may select hotels based upon a wide range of variables. 3. Or, you may choose a specific group of individual properties. II. Selecting Hotels This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. o Quarterly data o Segmentation data Weekday and leisure travelers stay at hotels on Weekend) o Daily data o Day of Week data o Weekday/Weekend data approximate business vs. leisure (Note: in general business travelers stay at hotels on You may also request special types of data: By default, a Trend Report includes monthly data. Trend reports typically display monthly performance data for 6 years Trend reports show historic hotel performance for an industry segment or user-defined set of properties. Trend Reports are the most popular type of ad-hoc report. I. What are Trend Reports? -- Davidson County -- Europe Tennessee State Germany -- Tennessee Convention Type London Luxury Class This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. latitude and longitude (or a specific destination like a convention center) and then request all hotels within a distance of the center point. It is possible to match the third party data with the hotels in the STR Census database and then run Trend on the user-defined group. Sometimes people need to select hotels based upon a list of properties from a third party (e.g., hotels listed on Expedia.com). Special Options for Selecting Hotels (Third-Party Lists, Radial Trends) Geographic fields -- Number of Rooms Non-geographic fields -- Age, Open Date Chain or Parent Company -- Management Company or Owner Operation (Corporate vs. Franchise) -- Ex-Affiliation Number of Floors -- Interior/Exterior Corridor Restaurant -- Meeting Space Type/Features (Ski, Spa, Golf, Boutique, Extended Stay, Conference, Convention, Casino, All-suites, Waterpark, Condotel) You may select hotels that meet a certain set of criteria. Your query may include a wide range of variables including: Selecting Hotels based upon Variables II. Selecting Hotels-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. -- U.S. Economy Scale Nashville Airport Location An industry segment can also be a combination of a geographic area and a non-geographic category such as scale, class, location, or type. So you could request country scale, market location, or submarket class: -- Nashville Downtown Submarket Nashville Market An industry segment can just be a geographic area such as a market, submarket, city, county, state, country, sub-continent, or continent: Selecting Hotels using Industry Segments II. Selecting Hotels Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. If you are affiliated with a hotel or hotel company, any Trend that you request is compared to your comp sets and must differ by two or more hotels. If you request multiple Trend reports, the hotels that you select on the separate Trends must differ by two or more participating hotels. This ensures that no one can isolate the data of a single hotel. The sufficiency and percentage rules protect the confidentiality of the data, so as not to reveal too much about the performance of a single hotel or chain. There cannot be too high a percentage for a single hotel, chain, or parent company. The U.S. percentages are 40, 40, and 60. Certain nonNorth America percentages are 50, 50, and 60. You must select 4 or more participating hotels. III. Rules Related to Trend Reports This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. -- A Hotel company in Spain is exploring opportunities for development in South Africa and needs to see Revenue data in both Euro and South African Rand. -- A Development Company in the U.S. is researching a market in Europe and wishes to do analysis on ADRs in both USD and Euro. Examples of when different currencies are necessary: User may select U.S. Dollars, Euro, Local Currency or any other currency. There are multiple options when it comes to the currency displayed in a Trend report. Currency Options II. Selecting Hotels-Contd. © 2019 STR. All Rights Reserved. There are averages/subtotals for the Total Year and for YTD number based upon the current month. The averages will show you which months have the highest Occupancies and ADRs. Tab 2 displays monthly Occupancy, ADR, RevPAR, Supply, Demand, and Revenue. Tab 2 - Data By Measure This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. The Table of Contents lists each tab or page included. The date range and currency are displayed. The Table of Contents displays the name or description of the Trend report. VI. A Trend Report: Tab 1- Table of Contents © 2019 STR. All Rights Reserved. Tab 4 displays the same monthly percent changes as the prior page. This makes it easier to look at all the metrics for a single year together and make comparisons. You can easily see the interaction of the various percent changes, for example: Supply + Demand = Occupancy, Occupancy + ADR = RevPAR. Tab 4 Percent Change By Year © 2019 STR. All Rights Reserved. There are percent change numbers for Total Year and for YTD based upon the current month. You can track positive and negative numbers over time to see performance trends. Tab 3 displays monthly percent change values for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue. Tab 3 Percent Change By Measure This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 6 displays the 12 month moving average data for each different metric in separate columns. This is probably the most useful page in the Trend Report. The twelve month data is the best data to analyze since it removes seasonality. Tab 6 Twelve Month Moving Average with Percent Changes © 2019 STR. All Rights Reserved. Tab 5 is identical to Tab 2 except that all values are average numbers based upon twelve months of data ending at the current month. The high value for each metric is boxed and the low value is boxed and italicized, which makes it easy to see peaks (record highs) and valleys (record lows). Tab 5 Twelve Month Moving Average © 2019 STR. All Rights Reserved. e.g. If the current month is February 2019 Sample graphs © 2019 STR. All Rights Reserved. The data on this page is very easy to work with when it comes to creating graphs in Excel. You can create graphs on Supply, Demand, Revenue, Occupancy, ADR, or RevPAR. You can graph the Actual Values or the Percent Changes. This data removes the seasonal distortion that you see in Monthly data. The Twelve Month Moving Average (or Running Twelve Month) data is very valuable when it comes to analyzing performance over time. Tab 6 Twelve Month Moving Average with Percent Change data See this video posted in Moodle. It explains how the Twelve Month Moving Average remove seasonality. e.g. If the current month is January 2019 It is the average of the previous 11 months and the current month. Tab 6 What Is the Twelve Month Moving Average? 40 50 60 70 80 Mon Tue Wed Thur Fri Sat 75 80 105 74 73 68 100 68 68 68 67 66 64 65 64 95 62 61 60 60 60 90 57 53 85 Bar graphs are great to compare things like days of week over time Sun 48 45 43 2010 2011 2012 Application Graphing Day of Week data Occupancy by Day of Week for the last 3 years Mon Tue 89 Wed 90 99 96 Fri 85 91 96 2011 Sat 86 92 98 © 2019 STR. All Rights Reserved. Thur 88 97 93 2010 Note the differences from year to year for each day of week Sun 81 90 88 87 96 93 99 96 Application Graphing Day of Week data ADR by Day of Week for the last 3 years The graphs make it easy to see days of the week where Occupancy or ADR has increased or decreased at different rates. Or you may graph annual data for the last three years to see changes further back. You could graph the monthly data to see trends during the last year. You can graph the Day of Week data to study performance differences on different days of the week. Tab 7 Day of Week Analysis-Contd. © 2019 STR. All Rights Reserved. On the right side, there are Day of Week numbers by year for the last three years. Tab 7 displays Day of Week numbers (Occupancy, ADR, and RevPAR) per month for the last twelve months on the left side. Tab 7 Day of Week Analysis This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. The number of Census Props can change due to Conversions only if you select an industry segment such as Scale. In that case, the Census Props will indicate how many hotels were in that scale on that specific month. A change in the number of Census Rooms indicates an increase or decrease in the number of rooms, due to Adds or Drops. A change in the Percent Participation indicates that a hotel started or stopped submitting data to STR. All of these changes are important to check, since they can affect performance. This section consists of three columns: Census Props total number of hotels in the area/group selected Census Rooms total number of rooms in the hotels above Percent Rooms STAR Participation the percent based upon number of rooms of the hotels that submit data to STR Several of the Trend pages include a section at the far right of the report titled Tab 8 Hint Census and Sample Percent numbers © 2019 STR. All Rights Reserved. There are columns for Date, Day (number), Month (number), Year, Day of Week (name), and Week (number). Tab 8 displays values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue per day for the date range selected. Tab 8 Daily Raw Data © 2019 STR. All Rights Reserved. There are additional columns that display separate Supply, Demand, and Revenue Share numbers for both weekdays and weekends. Tab 9 displays separate values and percent changes for Occupancy, ADR, and RevPAR for both weekdays and weekends per month for every month in the date range. Tab 9 Weekday / Weekend Trend This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 8 Application Graphing Daily data Occupancy, ADR, and RevPAR Daily Values for January It is possible to request a Participation list prior to generating the Trend. Remember to rerun a Trend, you must change the group of hotels by two or more. You may want to change your selection criteria, to remove hotels that have opened or closed, as well as ones that have started or stopped submitting data to STR during the time period you are analyzing. Changes in the Census Props or Rooms, or the Percent Participation can affect the performance numbers on a Trend. This goes back to the issue of Tab 8 Hint Trends and Consistent Sample 40 50 60 70 80 64.1 Weekend 68.9 65.0 75.7 Total 60 70 80 90 100 67.4 62.0 58.1 110 Weekend Total 2010 2011 $97.40 $97.29 $93.40 $92.40 $86.89 $86.05 2009 Note the year-over-year differences again for Weekday vs. Weekend Weekday $97.24 $93.86 $87.29 Tan 9- Application Graphing Weekday/Weekend data ADR by WD/WE for the last three years This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Weekday/weekend data helps compare business 50 & leisure travel Weekday 59.2 55.3 2011 2010 Tab 9 Application Graphing Weekday/Weekend data Occupancy by WD/WE for the last three years This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. You can graph this data over a long period of time (many years) to see historic trends. How does Occupancy and ADR change over time when you compare weekdays and weekends? How is weekday versus weekend performance affected differently in economic cycles and during special events? What are the current Occupancy and ADR differences between weekdays and weekends? You can graph the Weekday and Weekend data to look at performance differences for an area or group of hotels. Some people will relate this data to Business versus Leisure travel, for obvious reasons. Tab 9 Hint Weekday / Weekend data © 2019 STR. All Rights Reserved. 2 2007 1 3 4 2 2008 1 3 4 2 2009 1 Occupancy 3 4 2 3 4 RevPAR 2010 1 ADR 2 2011 1 3 4 2 2012 1 3 ADR & RevPAR This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. 30.0 40.0 50.0 60.0 70.0 Occupancy 80.0 Tab 10 Application Graphing Quarterly data Occupancy, ADR, and RevPAR Quarterly Values Quarters are only displayed when all three months of data are received. The Quarterly Results page displays separate values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue for each quarter for every year in the date range. Tab 10 Quarterly Results $40 $50 $60 $70 $80 $90 $100 © 2019 STR. All Rights Reserved. Transient vs. Group ADR sample graph © 2019 STR. All Rights Reserved. How does Group Occupancy or ADR compare to Transient over time or during economic cycles? Group Occupancy tends to be hit hard during downturns, due to convention business. Group ADR is slow to change during downturns due to pre-negotiations, but also lags Transient ADR in recoveries for the same reason. It is especially interesting to compare performance metrics for Group versus Transient business. Segmentation can be very valuable to analyze when studying a geographic area or group of hotels. Tab 11 Hint Segmentation Data The section on the left displays values for Occupancy, ADR, and RevPAR. The Monthly Segmentation Data page displays metrics for Segmentation numbers: Transient, Group, and Contract. Tab 11 Monthly Segmentation Data 2010 2012 Monthly data shows more detail vs. Running 12-month data 2011 Transient Demand Group Demand This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. -30 -10 10 30 50 70 Tab 12 Application Graphing Monthly Segmentation Raw data Group and Transient Demand Percent Change © 2019 STR. All Rights Reserved. There are also Census Props, Rooms and Percent Participation columns. There is a single column for Supply, since supply for a hotel is not segmented. There are separate Demand and Revenue columns for Transient, Group, and Contract. Tab 12 Monthly Segmentation Raw Data 30 50 70 90 110 RevPAR ($) 2012 Monthly data shows more detail vs. Running 12-month data 2011 ADR ($) This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. 2010 Occupancy (%) Tab 13- Application Graphing Monthly Raw data Occupancy, ADR, and RevPAR Monthly Actual Values © 2019 STR. All Rights Reserved. Tab 13 displays values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue per month for the date range selected. There are also Census Props, Rooms and Percent Participation columns. Tab 13 Raw (Monthly) Data © 2019 STR. All Rights Reserved. There are totals for properties and rooms. © 2019 STR. All Rights Reserved. There are columns that indicate whether each hotel submitted monthly (empty circle) or daily data (filled in circle) for the last three years. The report shows the STR number, name, city, state, zip, affiliation date, open date, and number of rooms. There is a column that shows whether the hotel has had a Room Add or Drop during the date range. Tb 15 displays a list of all hotels that are selected for this Trend. Tab 15 Response Page There are Census Props, Rooms and Percent Participation columns. Values and percent changes for Occupancy, ADR, RevPAR, Supply, Demand, and Revenue are displayed in separate columns and rows correspond to each month in the date range. Tab 14 Classic Page This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Note: This self-assessment may contain calculation questions that require you to memorize math formulas. I recommend you to answer the questions WITHOUT a cheat sheet for the math formulas as the Module Exam and the CHIA exam (optional) do NOT allow it. Try this after listening to the audio lecture and studying the PDF. This will help you to better prepare for the CHIA exam. Self-Assessment This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Special Trend Options: There is a special version of a Trend called a Comparative Trend, where you can select two groups of hotels. This makes it easy to compare one group to a second group. There is a Terms and Conditions page (tab 18) that lists rules and disclaimers related to Trend reports. There is a Help page (tab 17) that displays Methodology and Glossary information. There is a Segmentation Response page (tab 16) that is identical to the prior tab except it shows whether the selected hotels submitted Group, Transient, and Contract data. Additional Trend Pages This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Answers 1. D 2. D 3. A 4. B 5. C 6. B 6) Which one of the following is an accurate statement? a. The occupancy for the year-to-date period ending September 2012 is down from the same period in 2011 b. The ADR for the first eight months of 2013 was up from the same period in 2012 c. The September YTD occupancy for both 2013 and 2012 was exactly the same d. The RevPAR in every month of 2013 was greater than the same months in 2012 c. These columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR d. All of the statements are accurate 5) Several tabs in the Trend Report display columns with Census Props and Rooms and STAR participation. Which is an accurate statement about this data? a. The data in these columns will not change over time This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. 4) Which of the following is NOT a valid type of data that you can request to include on a Trend Report, in addition to monthly data? a. Daily data b. Weekly data c. 12-month moving average data d. Segmentation data 3) Trend reports are available in which currency? a. Any currency b. U.S. Dollars only c. Euro only d. Local currency only 2) Which of following is NOT a valid way to select hotels for a Trend Report? a. Specify an industry segment such as a country, market or submarket b. Specify a query based upon variables such as Open Date, Number of Rooms, or Meeting Space c. Obtain a Participation List of hotels and specify individual properties d. Ask STR to select the best performing hotels in an area Trend Reports 1) Which of the following is a rule related to requesting Trend report(s)? a. You must select four or more participating hotels b. A single hotel may account for a maximum of 40 percent of the participating room supply (in NA, 50% in non-NA) c. If you request multiple Trend reports, the hotels you have selected must differ by more than one participating hotel on subsequent Trend request d. All of the above are rules related to requesting a Trend Report This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 5 Data by Property Tab 6 Construction Pipeline Tab 4 Supply Changes Topics What is a Pipeline Report? Tab 1 - Table of Contents Tab 2 Supply Summary Tab 3 Pipeline by Brand Summary Pipeline Reports Lecture Outline This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Hotel Industry Performance Reports This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Unconfirmed Potential projects that remain unconfirmed at this time. Planning Confirmed, under contract projects where construction will begin in more than 13 months. Final Planning Confirmed, under contract projects where construction will begin within the next 12 months. In Construction Vertical construction on the physical building has begun. This does not include construction on any sub-grade structures including, but not limited to, parking garages, underground supports/footers or any other type of sub-grade construction. There are four phases for hotel projects in the development pipeline: Recently Opened hotels that have opened within the previous 12 months. These hotels will also be included in the Existing Supply counts. Existing Supply those hotels that are already open There are two phases for existing hotels: Pipeline Phase Definitions What is a Pipeline Report?-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Pipeline Reports are an important part of a thorough feasibility study, impact analysis, or development project (Note: Feasibility study is an assessment of the practicality of a proposed project or system) Pipeline Reports are delivered via email. They are Excel workbooks with multiple tabs or pages displaying the various information and the different types of metrics. Reports also show changes to existing supply, including opens, closes, room adds/drops, and conversions over time. Reports include property detail on existing hotels and project detail on all pipeline projects. Pipeline Reports display statistics on existing hotels, hotels in various phases of development and conversions. What is a Pipeline Report? © 2019 STR. All Rights Reserved. The graphs show current rooms, both existing and in the Pipeline. © 2019 STR. All Rights Reserved. The Pipeline Project tables display the number of Projects (hotels) and Rooms that are In Construction or in the three different Planning stages. The Historic Supply tables display the number of Hotels and Rooms in the geographic area. The counts are broken down by each of the Scale segments and for each of the last 5 years. Tab 2 shows overview information. Tab 2 Supply Summary 6 pages of development info The Table of Contents lists each tab or page included. There is a report Publication (creation) Date. The Table of Contents displays the name of the market, submarket, state, or country. Tab1-Table of Contents © 2019 STR. All Rights Reserved. 3 sections stacked bar graphs show rooms existing and in various phases Tab 2 Application Graphing Nashville Supply by Scale over time Rooms Available by Scale from October 20072012 Graphing this data makes it easier to visualize. See the sample. © 2019 STR. All Rights Reserved. You can also see which Scales have increased or decreased over time. These are important trends that can continue in the future. You can see which Scales have the largest number of rooms in your geographic area. The Historic Supply data is valuable since it shows Rooms Available numbers back in time for each Scale. Tab 2 Hint Historic Supply Tab 2 Supply Summary-Contd. © 2019 STR. All Rights Reserved. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. For smaller areas, you also may want to list the Pipeline projects using data from upcoming pages. Be sure to include detail such as Chain, Location/City, Number of Rooms and Expected Open Date. You could also list hotels that have recently opened. You can also display the top chains that are in the Pipeline for an area, either total or by phase. If you are studying a specific geographic area, you can analyze the Existing Supply by Chain. Just a subtotal appears for Independent hotels. There are subtotals for each Chain Scale group. Numbers are broken down by Existing Supply (for over a year), Recently Opened (within a year), In Construction, Final Planning, Planning, and Pre-Planning. Tab 3 shows Hotels and Rooms by Brand and by Scale for the geographic area. Tab 3 Pipeline by Brand Summary Tab 2 Application Graphing Nashville Pipeline by Scale Rooms in Development by Phase and Scale There is no guarantee that Pipeline Projects will definitely open. Average attrition rates, including deferrals (on hold) and abandonments (cancellations) are available. The stacked bar chart graphs number of rooms and includes Existing Rooms. You can create a second graph to just show rooms in the Pipeline. Knowing the number of properties and rooms in construction and in the various planning phases is critical. The data in the Pipeline Project section tells you more about future (potential) Supply by Scale. Tab 2 Hint Pipeline Projects © 2019 STR. All Rights Reserved. © 2019 STR. All Rights Reserved. This data provides a valuable perspective on the history of an area. It is possible to track hotels that convert out of one chain and into another, by following the number of rooms. There is a column showing the Net Gain or Loss of rooms. The last column shows the Existing Supply (number of rooms) at the end of the time period. Rooms Removed room drop, convert rooms to different use Conversions Out affiliation change Closed The second section details the Removed Rooms including: Rooms Additions expansion of existing hotel Conversions In affiliation change to different chains New Builds new open The next section details the Adds including: The first column shows Existing Supply (the number of rooms) at the beginning of the time period. Tab 4 Supply Changes Displays brand level detail for each scale showing props and rooms Includes existing hotels, recently opened and in each pipeline phase © 2019 STR. All Rights Reserved. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. The Chain information shows which chains are popular in an area. You can see which chains are growing or declining. You can also obtain detail on chain-to-chain conversion activity. (Which chains tend to convert to which others chains?) Did increases happen because of New Opens or Conversions In? Were decreases caused by Closes or Conversions Out? Did Room Adds or Drops have any effect? The Historic Supply section on the first Summary page shows whether Scales increased or decreased over time. The Changes to Existing Supply page provides valuable detail on these increases or decreases. Tab 4 Hint Supply Changes Supply/Rooms at the end of the time period Net gain/loss in number of rooms, positive or (negative) Rooms Removed closes, conversions out, and drops Rooms Added new builds, conversions in, and additions Supply/Rooms at the beginning of the time period For two time periods (1 and 5 year) displays following data by Brand and Scale: -- Hotel Name -- Number of Rooms -- Phone Number STR ID Chain Address This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Date Closed Open Date (either Actual or Anticipated) Meeting Space (total and largest) -- Scale Columns show the following property information: The Data by Property page lists each hotel (existing, in construction, or closed) and each project (hotel in planning) in the area by Scale © 2019 STR. All Rights Reserved. Tab 4 Application Graphing Nashville Conversions Number of Rooms by Scale, Conversions In and Out, last 5 years Tab 5 Data by Property Tab 4 Application Graphing Nashville Opens and Closes Number of Rooms by Scale, New Opens or Closes, last 5 years You can graph the 1 year (12 months) or the 5 year (60 months) numbers. You can request additional time periods. You can graph the number of rooms when it comes to Conversions In, Conversions Out, or Net Conversions by Scale. You can graph number of rooms when it comes to New Opens by Scale or Closes by Scale. There are lots of possibilities for graphing information on these pages. Tab 4 Hint Graphing Supply Changes Notes related to construction or permits Architect Name, Address, Phone, and Fax -- Owner/Developer Name, Address, Phone, and Fax Market and Submarket © 2019 STR. All Rights Reserved. -- Chain -- Hotel Name -- Location (Address) Projected Opening Date -- Number of Rooms -- STR Project ID Fields include: The Construction Pipeline page lists each hotel in construction or in planning with detailed project information. Tab 6 Construction Pipeline © 2019 STR. All Rights Reserved. property level data including number of rooms, meeting space and actual or expected open date This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. There is a Terms and Conditions page that lists rules and disclaimers related to Pipeline reports There is a Glossary page that displays definitions of pipeline related terms Additional Pages This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Some people will use the Owner and Architect contact info to try and learn more about a Pipeline project. be an Independent or the chain has not been decided upon yet. If the chain is identified, you will know a fair amount about the type of hotel. The Construction Pipeline page provides valuable information about each of the projects. This data is useful in case you are analyzing future supply for an area or if you are conducting a feasibility study. Tab 6 Hint Construction Pipeline 3) Which two chain scales will probably experience the largest Supply growth in the near future? a. Upper Upscale and Midscale b. Upscale and Upper Midscale c. Upper Midscale and Midscale © 2019 STR. All Rights Reserved. d. It is impossible to tell from the information provided. 2) Which one of the following is an accurate statement regarding Supply growth over the last 5 years? a. The Upper Upscale segment has the largest decrease in supply b. The Upscale segment experienced a significant increase in supply c. The Luxury Scale group experienced a significant decrease in Supply d. The Independent supply increased significantly from 2010 to 2013 Pipeline Reports 1) What are the four phases for hotel projects in the development pipeline? a. In-Construction, Post Planning, Planning and Unconfirmed b. In-Construction, Final Planning, Planning and Unconfirmed c. In-Construction, Final Planning, Post Planning and Unconfirmed d. In-Construction, Post Planning, Planning and Pre-Permit This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Note: This self-assessment may contain calculation questions that require you to memorize math formulas. I recommend you to answer the questions WITHOUT a cheat sheet for the math formulas as the Module Exam and the CHIA exam (optional) do NOT allow it. Try this after listening to the audio lecture and studying the PDF. This will help you to better prepare for the CHIA exam. Self-Assessment Answers 1. B 2. B 3. B 4. D 5. C 6. D the chain has not been decided upon yet c. Often times Owner and Architect information are provided for a project d. All of the statements above are accurate © 2019 STR. All Rights Reserved. 6) Which is an accurate statement regarding the Construction Pipeline detail tab of a Pipeline Report? a. The Construction Pipeline tab lists each hotel under construction or in planning with detailed project information © 2019 STR. All Rights Reserved. 5) Which Upscale Brand experienced the most significant net change in room supply over the last 12 month period? a. Doubletree b. Springhill Suites c. Crowne Plaza d. Courtyard 4) Which is a true statement regarding the Changes to Existing Supply tab of a Pipeline Report? a. It shows the net gain or loss of hotel rooms over time by brand and scale b. It shows changes to existing supply for two time periods, last 12 months and last 60 months c. It can be used to analyze the conversion activity in a specific area d. All of the above are true statements This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. II. Destination Reports I. HOST/Profitability Reports Lecture Outline This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Hotel Industry Performance Reports same as above Property Taxes, Insurance, Reserve for Capital Replacement Cost of Food Sales, Cost of Beverage Sales, © 2019 STR. All Rights Reserved. For detailed definitions of each account, refer to the Uniform Systems of Accounts for the Lodging Industry (11th) Edition Food & Beverage Payroll, Food & Beverage Other Expenses Supplemental Food & Beverage Information: Supplemental Payroll Analysis: Rooms, Total Food & Beverage, Telecommunications, Other Operated Depts, Administration & General, Marketing, Property Operations & Maintenance Additional P&L-related information appears at the bottom: Amount Available for Debt Service Selected Fixed Charges: Gross Operating Profit: Franchise Fees, Management Fees, and Income Before Fixed Charges Property Operation & Maintenance Administrative & General, Marketing, Utility Costs, Rooms, F&B, Telecom, Other Operated Departments (Depts) & Rentals Undistributed Operating Expenses: Departmental Profits: Departmental Expense: Rooms, Food, Beverage, Other F&B, Telecommunications, Other Operated Departments (Depts), Rentals and Other Income, Cancellation Fees Revenue: HOST/Profitability Reports list standard P&L accounts: I. HOST/Profitability Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. A HOST/Profitability reports can be used in the process of a feasibility study. They can also be an important part of a valuation process. A HOST/Profitability shows profitability information for an area or group of hotels. You can track additional revenue amounts (beyond Room Revenues) and various expense amounts. By obtaining reports for multiple years, you can analyze P&Lrelated changes over longer periods of time. A HOST/Profitability report provides valuable revenue and expense data that is not included in a Trend Report. Both a HOST report and Profitability report display data for two years A HOST Report displays annual data (Neither weekly, monthly, nor quarterly). A HOST/Profitability Report displays Annual Profit and Loss (P&L) information, including Revenue, Expense, and Profit accounts Report, while outside the U.S. it is called a Profitability Report. I. HOST/Profitability Reports Luxury Scale PARs RoomRev, NonRoomRev, TotRev, Expense, & GOP © 2019 STR. All Rights Reserved. You can graph specific Revenue or Expense amounts that you may want to study, such as F&B Revenue, Marketing Costs, Payroll Costs, or Utility Costs. You can create line graphs for RevPAR, TRevPAR (Total Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room). You can add lines for NonRoom Revenue Per Available Room or Total Expense Per Available Room. If you obtain HOST reports for multiple years, you can view changes over time. Be sure to check participation over multiple years for a consistent sample. I. HOST/Profitability Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. The actual amounts (annual dollar numbers) are not displayed, but you can calculate them: APR * Number of Rooms. Amount Per Occupied Room (APO) the total Revenue or Expense divided by the total annual number of occupied rooms for the hotel. Amount Per Available Room (APR) the total Revenue or Expense divided by the number of rooms in the hotel. Ratio to Sales (RTS) the total Revenue or Expense divided by the total amount of Sales (Total Revenue) in most cases. The Ratio to Sales for Departmental Expenses and Profits (Rooms, F&B, Telecom) are based on the respective revenues. For each of these accounts, the HOST/Profitability Report displays three key metrics: I. HOST/Profitability Reports-Contd. © 2019 STR. All Rights Reserved. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 2 - HOST Report Summary Page (Revenues and Departments) The Table of Contents lists each tab or page included. There is a Creation Date, indicating when the report was generated. There is a Name of the HOST report, describing the hotels selected. The Table of Contents page includes the date range of the data. This will be a single Full-Service Limited Service Tab 1-Table of Contents This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 2 - HOST Report Summary Page Continued (Supplemental Payroll Analysis) This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Tab 2 - HOST Report Summary Page Continued (Undistributed Operating Expenses, Gross Operating Profit, & Fixed Charges) © 2019 STR. All Rights Reserved. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. local hotel industry. They can help a CVB (Convention and Tourist Bureau) track ongoing performance on a monthly or weekly basis. Destination reports are an important tool for Tourism Organizations. II. Destination Reports There are totals at the bottom for properties and rooms. The report shows the STR number, Name, Address, City, State, Zip, Number of Rooms, APR (Average Published Rate), Chain Scale, Brand, Parent Company, Year Open, Location and Years Participated. The Participation Report displays a list of all hotels that are selected for this Custom HOST Report. Tab 7 Participation Report This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Monthly: on or around the 18th Weekly: Wednesday Users can obtain separate monthly and weekly reports delivered to subscribers via email: Users can define the tabs and the segments that appear. They can include data tables, graphs, and explanations. Destination reports are generated in an Excel format with a Table of Contents and multiple tabs for each page of data. How & when? Who uses Destination Reports? The most typical customer is a Convention and Visitor Bureau (CVB), a local hotel association, or a tourism organization. The geographic area could be a state, city, county, or region. Or it could be a larger WW area such as a country or group of countries. Sometimes a developer will subscribe to a Destination Report in order to keep a close watch on prospective areas. Sometimes hotel companies will subscribe to a Destination Report to track multiple areas of interest. II. Destination Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. They can track performance for multiple time periods (current month/week, YTD/MTD, running 12 month/running 28 day) and year-over-year performance (TY vs. LY percent change). A Destination Report can also be used to relate the performance of a local area to comparable markets. Users can choose from a variety of monthly or weekly templates that display the data in different formats. Occupancy, Average Daily Rate (ADR), Revenue per Available Room (RevPAR), Demand (Room Nights Sold) and Revenue They can analyze the KPIs for multiple groups of hotels related to your destination: II. Destination Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. There are many strategies for selecting comparable markets, but generally these are markets that are similar in size, attractions, types of business, and geography. Urban or resort/beach markets will pick similar cities. Markets in places like Hawaii may select comparable from around the world. Many organizations select a group of comparable markets, similar to the way a hotel selects a comp set. One difference is that the market data is public information. It is important for CVBs and Tourism organizations to be able to benchmark their performance to similar markets. II. Destination Reports-Contd. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. View Supply, Demand, & Revenue changes in your market. Allows you to monitor the effect of marketing initiatives and business strategies. Allows you to compare the performance of your area to other comparable locations. Lends historic perspective to good and bad performance. Allows you to keep a close eye on the performance of your local market, including various subsets of hotels. Why do I need a Destination Report? II. Destination Reports-Contd. © 2019 STR. All Rights Reserved. This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. There is a Raw Data page. There is also a page that displays Running 3-month and Running 12-month numbers. One page displays Current Month and YTD Occupancy, ADR, and RevPAR with Percent Changes for each industry segment. Allows the user to choose multiple standard industry segments or user-defined groups of hotels. Tourism organizations can choose from a variety of different pages (or templates) to include in their Destination Report. The Multi-Segment page is the most popular one. Monthly Destination Reports: Multi-Segment Page II. Destination Reports-Contd. d. Ten d. Annual Answers 1. A 2. D 3. B 4. D 5. D © 2019 STR. All Rights Reserved. compete with c. The tab will display numbers for two different time periods, such as Current Month and YTD d. All of the statements above are true 5) What statement is true about a Multi-Segment tab of a Destination Report? a. You can select several industry segments and their data will appear c. There is a variety of templates that an organization can choose from d. Reports are available only on a monthly basis, but not weekly Destination Reports 4) Which is NOT a true statement regarding a Destination Report? a. An organization can create a personalized report with data relevant to their needs 3) A HOST or Profitability report display data for how many years? a. One b. Two c. Three 2) The HOST Report displays data based upon what time period? a. Weekly b. Monthly c. Quarterly HOST/Profitability Reports 1) A HOST or Profitability report displays what type of information? a. Profit and Loss information, including revenue, expenses and profit accounts b. Balance Sheet (Assets) information c. Monthly performance (Occupancy, ADR, RevPAR) data d. All of the above This information is proprietary to STR and Dr. Minsun Kim modified it for educational purpose. Scanning, copying, website posting, © 2019 STR. All Rights Reserved. or reproducing and sharing in any form is strictly prohibited. Note: This self-assessment may contain calculation questions that require you to memorize math formulas. I recommend you to answer the questions WITHOUT a cheat sheet for the math formulas as the Module Exam and the CHIA exam (optional) do NOT allow it. Try this after listening to the audio lecture and studying the PDF. This will help you to better prepare for the CHIA exam. Self-Assessment Assignment mostly applies course concept accurately. 5 points. Assignment displays some depth of analysis. 7 points. Assignment is mostly relevant to the course concept/assigned topic. 5 points. Assignment incorporates some use of specific content and examples from course material which may be mostly but not fully appropriate to substantiating points and ideas. 6 points. Reasoned implications and conclusion limited with low to moderate level of accuracy. 7 points. Assignment accurately incorporates 1 external source plus any course resources used. 4 points. Some references and citations of external sources utilize APA format. 4 points. (Both in-text citations and references required. No title page is needed.) Assignment is adequately written, but writing may be ambiguous. 4 points. Content has some grammar or spelling errors. 4 points. Assignment applies course concept accurately. 7 points. Assignment displays significant depth of analysis. 10 points. Assignment relates to course concept/assigned topic. 7 points. Assignment mostly incorporates specific content and examples from course material to competently substantiates independent points and ideas. 8 points. Reasoned implications and conclusions are also clearly and accurately identified. 9 points. Assignment accurately incorporates 2 or more external sources plus any course resources (text chapter, video) used. 6 points. All references and citations of external sources full utilize APA format. 6 points. (Both in-text citations and references required. No title page is needed.) Assignment is written using language that is clear, concise and east to understand. 6 points. Content has few to no grammar or spelling errors. 6 points. Language, Spelling, and Grammar Incorporating External Sources Providing Substantive Evidence with Reasoned Implications and Conclusions Depth of Analysis Assignment content reflects limited understanding of course concept. 4 points. Assignment content reflections some understanding of course concept. 6 points. Assignment content reflects full understanding of course concept. 8 points. Understanding and Accurate Application of Course Concept/Assigned Topic Content has many grammar and spelling errors. 2 points. Assignment is poorly written and difficult to understand. 2 points. (Both in-text citations and references required. No title page is needed.) No included references and citations of external sources utilize APA format. 2 points. Assignment only incorporates course resources used, but no external source. 2 points. Reasoned implications and conclusions absent. 4 points. Assignment incorporates limited use of specific content and examples from course material are mostly irrelevant and do not support the ideas being developed. 4 points. Assignment is mostly irrelevant to the course concept/assigned topic. 3 points. Assignment suffers from limited depth of analysis. 5 points. Assignment applies course concept inaccurately. 3 points. Basic Word count is LESS THAN 500 words or MORE THAN 800 words within body of assignment (excluding references). 5 points Application Assignment Rubric Excellent Satisfactory Minimum length of 500 words and Maximum length of 800 words within the body of the assignment (excluding references). 7 points Criteria Minimum/Maximum Word Count
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Running head: HOTEL CONSTRUCTION PIPELINE IN LATIN AMERICA

The Reality of the Hotel Construction Pipeline in Latin America

Name
Course
University
Date

1

HOTEL CONSTRUCTION PIPELINE IN LATIN AMERICA

2

The Reality of the Hotel Construction Pipeline in Latin America
In an article published by Hotelier, the hotel construction pipeline in Latin America is
reportedly low. As of November 2020, the total construction pipeline is down by 7% in the
region with only 671 projects. This equates to 116,731 rooms, which indicates a decrease of
rooms in construction by 11%. While the number of projects under construction has increased by
3%, totaling 344 projects and 61,159 rooms, there are fewer projects in the early planning stage.
By the end of the 3rd quarter, a 23% decline in projects and 40% decline in rooms was reported.
There is also little hope for an increase of the total construction pipeline in the near future as
even the announcements of new projects and the beginnings of new projects are low. Franchises
currently working in the pipeline include AccorHotels, Hilton Worldwide, InterContinental
Hotels Group, and Marriott International, which has the most projects out of all four. Together,
these 4 franchises are responsible for 55% of all projects in the total construct...


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