Think different,writing homework help

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ovtoryy224

Humanities

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In1997, Apple, Inc., supported its "Think Different" marketing campaign with a one-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Find a copy of this commercial, also known as the "Crazy Ones" commercial, on the Internet and watch it.

Review the University of Phoenix Material: Creative Thinkers.

Choose a subset of one or two individuals per team member from among these 17 creative thinkers.

As a team, discuss the following questions:

  • What did each of the individuals contribute to the world?
  • How was each contribution rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
  • Are there defining characteristics shared among all or most of the individuals?
  • Why did Apple choose these individuals to appear in this advertisement?

Summarize your findings in a 700- to 1,050-word document. Your summary does not need to include a direct answer for each individual and/or bullet point.

Format your assignment according to appropriate course level APA guidelines.

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Creative Thinkers PHL/458 Version 4 University of Phoenix Material Creative Thinkers Choose one or two individuals from the list below for your Learning Team Week 2 assignment: Think Different. • • • • • • • • • • • • • • • • • Albert Einstein Bob Dylan Martin Luther King, Jr Richard Branson John Lennon (with Yoko Ono) Buckminster Fuller Thomas Edison Muhammad Ali Ted Turner Maria Callas Mahatma Gandhi Amelia Earhart Alfred Hitchcock Martha Graham Jim Henson (with Kermit the Frog) Frank Lloyd Wright Pablo Picasso Copyright © 2016, 2014, 2009, 2005 by University of Phoenix. All rights reserved. 1
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Explanation & Answer

Hey my friend. Here is the assignment, please have a look and advise on the way forward. Thanks.

Running head: THE CRAZY ONES. THINK DIFFERENT

The Crazy Ones. Think Different

Student’s Name
Institution

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THE CRAZY ONES. THINK DIFFERENT

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Contribution of the crazy ones to the world
The advertisement known as the crazy ones by Apple Inc features a number of people who
achieved global fame and on some instances changed the way people saw different things in the
world. These individuals are from different fields and areas of specialty which includes music,
science, business, activism, innovation, philosophy and painting as well as many other fields.
Critical thinkers in the music business include Bob Dylan, John Lennon, and Maria Callas. All of
these did something that impacted the globe significantly.
Bob Dylan was a musician who became popular because of music he released in the 60s that
usually tackled the issue of social unrest. Dylan has sold over 100 million records on social,
political, philosophical or literary influence which has in turn made him one of the best selling
artists of all time. Another artist that is featured in the commercial is one John Winston Lennon
who was an English singer and co-founder of the beetles. Lennon was an important artist because
he was able to mobilize people through his music whose message ...


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