Chapter 3 discusses various aspects of strategic planning. As noted in the textbook, it is
important to link performance management to strategy. For this discussion board, please consider
the scenario below.
Scenario
You are the newly hired HR Director for a large healthcare organization, which serves elderly
individuals. Over 1,000 healthcare employees (e.g., physicians, nurses, etc.) are employed by
your company. You have been told, by the leaders of your organization, that the performance
management system used by the company is not fully aligned with the organization’s strategic
plan.
For this discussion board post, please address the following:
•
•
•
Explain why the job descriptions for all workers must be in alignment with the
organization’s mission, goals, and strategies.
Address how you can effectively communicate the strategic plan to all organizational
employees.
Why does the organization’s compensation strategy need to be aligned with the
company’s strategic plan?
Embed course material concepts, principles, and theories (require supporting citations) in your
initial response along with at least 4 reference one of them scholarly, peer-reviewed journal
article.
Be sure to support your statements with logic and argument, citing all sources referenced.
Chapter 3
Performance Management and
Strategic Planning
Copyright © 2019 Chicago Business Press
3-1
Overview
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Definition and Purposes of Strategic
Planning
Linking Performance Management to
the Strategic Plan
Strategic Planning Process
• Critical Role of HR in Strategic Planning
• Devising an environmental (i.e., SWOT) analysis
• Produce state-of-the-science mission and vision
statements, objectives, and strategies
• Devise effective job descriptions
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Building Support
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3-2
Strategic Planning: Definition
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Process
• Describe the organization’s
destination
• Assess barriers
• Select approaches for
moving forward
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3-3
Strategic Planning: Goal
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Allocate resources to provide the
organization with competitive
advantage
Blueprint that defines how the
organization will allocate its
resources in pursuit of its most
critical and important objectives
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3-4
Strategic Planning: Purposes
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3-5
Aligning Strategic Plan & Performance
3-6
Copyright © 2019 Chicago Business Press
Strategic Planning : Overview
◼
Organizational Strategic Plan
• Mission; Vision; Objectives; Strategies
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Unit Strategic Plan
• Mission; Vision; Objectives; Strategies
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Job Descriptions
• Tasks; Knowledge; Skills; Abilities
Copyright © 2019 Chicago Business Press
3-7
Linking Individual with Unit
and Organizational Priorities
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Job descriptions should be evaluated against the company’s
mission and vision statement. Possible factors on which the
comparison may be conducted include how well the job
description links the individual’s responsibilities with the
organization’s:
•
•
•
•
•
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Basic product/service offered
Primary market/customer groups
Unique benefits and advantages of product/services
Technology used
Strategy for growth and profitability
Vision of what the organization would like to become in the
future—about 5–10 years out
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
8
Linking Individual with Unit and
Organizational Priorities
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Consider the following example from Federal Express, a family of
companies that offer a global network of specialized services—
transportation, information, international trade support, and supply chain
services:
Job Description for Senior State and Local Affairs Representative:
Monitors legislative activity and analyzes developments and trends in state
and local governments for FedEx Government Affairs. Formulates and
coordinates company responses to state and local legislative initiatives.
Develops and implements state and local government relations programs.
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Requirements: Licenses/Certifications—NONE
Field of Interest—Legal
Job Type—Full Time
Location(s) of Position—TN-MEMPHIS
Relevant Years Experience Required—6 to 8 Years
Maximum Percent Travel Required—Up to 50 percent
Preferred Language—English
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
9
Linking Individual with Unit and
Organizational Priorities
◼
◼
◼
Consider the following example from Federal Express, a family of companies that
offer a global network of specialized services—transportation, information,
international trade support, and supply chain services:
FedEx Mission Statement (www.fedex.com): FedEx Corporation will
produce superior financial returns for its shareowners by providing high
value-added logistics, transportation, and related information services
through focused operating companies. Customer service requirements will
be met in the highest quality manner appropriate to each market segment
served. FedEx Corporation will strive to develop mutually rewarding
relationships with its employees, partners, and suppliers. Safety will be
the first consideration in all operations. Corporate activities will be
conducted to the highest ethical and professional standards.
FedEx Corporation (strategic leadership and financial reporting)
Mission Statement: To achieve the FedEx mission—producing superior
financial returns while meeting customer needs in the highest quality
manner possible—the $23 billion FedEx Corporation is focused on
sustained, profitable growth and provides consolidated financial reporting
based on a fiscal year ending May 31.
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
10
Linking Individual with Unit and
Organizational Priorities
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Consider the following example from Federal Express, a family of companies that
offer a global network of specialized services—transportation, information,
international trade support, and supply chain services:
Changes/additions to job description:
Ability to analyze current changes in state and local governments
in an effort to identify new revenue opportunities.
Ability to build high-quality relationships with stakeholders in the
community.
Performs job in accordance with highest ethical standards.
Knowledge of and experience operating in a customer-service
oriented company.
Knowledge of logistics, transportation, or information
services required.
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
11
Linking Performance
Management and Strategic Plan
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The Balanced Scorecard Approach
What are key elements of the balanced
scorecard approach?
How can this approach create
congruence between performance
management and the strategic plan?
Copyright © 2019 Chicago Business Press
3-12
Review Key Bank of Utah
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What was KeyBank of Utah’s
experience with this process?
Figure 3-1 & 3-2
P.71
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
13
Linking Performance
Management and Strategic Plan
◼
According to the study of 338
international organizations, what
kinds of organizations are most likely
to have performance management
provide significant benefit to the
strategic plan?
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
14
Strategic Planning Process
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Critical Role of the HR Function
Environmental (SWOT) Analysis
Mission
Vision
Objectives
Strategies
Job Descriptions
Copyright © 2019 Chicago Business Press
3-15
Strategic Planning Process
Critical Role of the HR Function
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Communicate knowledge of
strategic plan
Outline knowledge, skills, and
abilities (KSAs) needed for
strategy implementation
Propose compensation systems
Copyright © 2019 Chicago Business Press
3-16
Strategic Planning Process
Environmental Analysis
Identifies external and internal trends
◼ To understand broad industry issues
◼ Used to make decisions using “big
picture” context
Copyright © 2019 Chicago Business Press
3-17
Strategic Planning Process
Environmental Analysis
Internal Trends
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Strengths:
• Internal characteristics that
organization uses to its advantage
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Weaknesses:
• Internal characteristics that can
hinder success of the organization
Copyright © 2019 Chicago Business Press
3-18
Strategic Planning Process
Environmental Analysis
External Trends
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Opportunities:
• Environmental characteristics that can
help the organization succeed
◼
Threats:
• Environmental characteristics that can
prevent the organization from being
successful
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3-19
Strategic Planning Process
Environmental Analysis
Trends to Consider
3-20
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Strategic Planning Process
Gap Analysis
Analyzes:
External environment
(opportunities and threats)
vis-à-vis
Internal environment
(strengths and weaknesses)
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3-21
Strategic Planning Process
Gap Analysis
Determines
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Opportunity + Strength =
Leverage
Opportunity + Weakness =
Constraint
Threat + Strength =
Vulnerability
Threat + Weakness = Problem
Copyright © 2019 Chicago Business Press
3-22
Strategic Planning for the
Organization
Environmental and Gap Analyses
provide information for
organizations to decide:
◼ Who they are
◼ What they do
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3-23
Conducting a SWOT Analysis
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Conducting a SWOT Analysis
When should organizations conduct a
SWOT Analysis?
What is the difference between
Weaknesses and Threats?
Copyright © 2019 Chicago Business Press
3-24
Company Spotlight
SWOT
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3-25
Company Spotlight
SWOT
Copyright © 2019 Chicago Business Press
3-26
Company Spotlight
Gap Analysis
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Provide alternative to hotels by providing
temporary housing that allows hosts to
make money and users to save money and
experience local culture.
Provide easy-to-use web platform that allow
hosts to easily list temporary housing by
posting their listing once, and users to
easily search and filter.
Copyright © 2019 Chicago Business Press
3-27
Quick Review
◼
◼
Definition and Purposes of Strategic
Planning
Linking Performance Management to
the Strategic Plan
• Critical Role of HR in Strategic Planning
• Devising an environmental (i.e., SWOT)
analysis
• Produce state-of-the-science mission and
vision statements, objectives, and strategies
• Devise effective job descriptions
◼
Building Support
Copyright © 2019 Chicago Business Press
3-28
All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, or transmitted, in
any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the prior
written permission of the publisher. Printed in the United
States of America.
Copyright © 2019 Chicago Business Press
Copyright © 2019 Chicago Business Press
1-29
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