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Assignment from nickkynickky


Your task is to undertake strategic planning for your own organisation or for an organisation you are familiar with in your country or region.

Locate the vision statement, mission statement, statement of values and formal objectives of your chosen organisation. Not all organisations have a statement of values; if that is the case, you can do without the statement of values. Not all organisations have formal objectives; if that is the case, you will be required to develop some appropriate objectives as part of the assignment.

Write a report in which you:

  • Briefly describe the organisation and its industry.
  • Identify the vision statement, mission statement and statement of values; explain their appropriateness for the organisation; suggest potential improvements.
  • Identify the objectives; analyse their appropriateness for the organisation; suggest potential improvements, or develop some appropriate objectives and discuss why they are applicable.
  • Undertake an internal analysis of the organisation and an analysis of its external environment using appropriate strategic management tools.
  • Develop an appropriate strategy for the organisation. Make sure you explain why the strategy is relevant and how it relates to vision/mission/objectives. Clearly justify your argument.

You do not need to develop implementation processes, but you should mention the critical importance of implementation, execution, and evaluation of the strategies you come up with for this assignment.

Note: In a real world strategic plan it is unlikely that you would use formal referencing. While you might not use referencing in an actual strategic plan, you would definitely source your information from various company/industry reports and from journal articles. In this assignment you are required to make use of such sources explicit through referencing.

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Explanation & Answer

Attached.

Essay outline
Introduction
 Executive summary
Body
 Starbucks corporation and its industry
 The industry forces
 Vision and mission statement
 Statement of values
 Mission and vision recommendations
 Objective identification
 Starbucks internal and external strategic analysis
Summary
 Strategic development
Reference s


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Strategic Planning analysis
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Executive summary
The article commences with a brief history of the Starbucks Corporation, revealing the year it
was founded and location. Its beginning is also visited; a company of three partners situated in
the streets of Seattle as a retail store, dealing specifically with coffee. The chairman come CEO,
Howard Schultz, is introduced as the company advances to international trade with stronger
management strategies.
The operations of this organization in the coffee industry are checked by considering its strengths
and weaknesses through some selected industrial forces and the SWOT Analysis. The industrial
forces are highlighted as; rivalry character, buyers and suppliers bargaining power, the threat of
substitute commodities and finally new participants threat. Further presentations are made on the
mission, vision and value statements of Starbucks Company, segregating each into smaller parts
that are easy to address. They are then concluded by concrete recommendations to fill the gaps
that are not yet captured by the company.
Objective identification is very critical for any organizational set up, whether it is from a
different industry or from a similar one like that of Starbuck they must all have objectives that
will serve as guidelines in tracking their operations, Starbucks has two key objectives that have
been touched in this paper these are the overall organizations strategy which is to maintain
Starbucks high standards as one of the most respected and recognized brands in the global
platform and the retail objective which is to be a leading retailer and a brand of coffee in each of
its target markets and providing each customer a unique experience with Starbucks, this done by
selling high quality and finest coffee products and others related to it.

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Starbucks internal and external analysis is as well very important just like the other issues, the
company’s operations are usually driven by desire to always keep the environment safe and clean
and that is why they have strategies that are set for ensuring proper recycling and reduction of
wastes. The external and internal factors also consider customer needs physically and health wise
so that when establishing brand loyalty and goodwill the company just reviews such activities to
win over the consumers.
Starbucks Corporation and its industry
Starbucks was established in 1971 in Seattle by three partners just as a premier roster, operating
in a small retail shop. The driving force from then until now is to make the world a better place
as well as sharing coffee with friends. It commenced with the mentality of offering more than
coffee. Starbucks chairperson, Howard Schultz, travelled to Italy where he encountered the
Italian coffee and loved it for the quality touch it had, which was way back in 1983(Voigt, 2017).
Since then the corporation has remained as a unique coffee brand provider that connects with
every global citizen.
The success of Starbucks in international trade called for a series of strategic planning, which
generally was to maximize every single business operation. The said strategies have to be in
agreement with the company’s values, mission and vision statements. Through the applied
management strategy, the company has to fully understand the coffee industry by the help of the
SWOT Analysis and other industry forces discussed below.
The industry forces
These are forces used in order to analyze every single expected competition within the coffee
industry. Through these forces the company can be in a position to evaluate its looming threat

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extent and also discover the prospect of its industrial strength. The forces being referred to here
are; rivalry character, buyers and suppliers bargaining power, the threat of substi...


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