You have had a chance to see tools of persuasion in the Three Proofs and to examine visual arguments in methods of persuasion. For this Assignment, you will compose a critical thinking analysis of two television commercials. The paper should be at least 600 words long. You will select two television or online commercials for the project. If you do not regularly watch television, you can still complete the Assignment by searching YouTube® or individual company websites to find advertisements for products, goods, or services. Choose one commercial that you think is effective and persuasive, and another that you think fails to make a strong argument. In the same document, you will conduct two analyses. Part I is on the effective and persuasive commercial, and Part II will cover the less persuasive commercial. You should answer the following four sections for each. Answer all of the questions for Part I first, then answer all of the questions for Part II. First, you will describe what happens in the commercial. Assume that the reader has not seen it. Explain the use of words, images, and sounds. What do you see? Next, use the premises–conclusion format to offer about three to four premises that lead to what you believe is the conclusion of the commercial. Label each premise and the conclusion. Then explain why you labeled each part as such. What makes each section a reflection of a premise (evidence, reason) or the conclusion? Identify the use of ethos, pathos, and logos in the commercial. Use and cite the definitions of each term from the reading or your research. Discuss what the commercials have done well or what is lacking. Finally, offer two suggestions that would strengthen the commercial. What would make the effective commercial even stronger? What would cause this ineffective commercial to become persuasive? Explain why this would make a difference in the outcome for the commercial.

For this Assignment, you are working at a firm that conducts independent testing for heavy industry. Recently, an automobile manufacturer has been in the news for complaints about the highway gas mileage of their latest model minivan. You receive a contract from a consumer action group to test and write a report on the company’s claim that its minivans get 28 miles per gallon on the highway. The car company agrees to allow you to select randomly 35 low-mileage fleet minivans to test their highway mileage. Your test results gave you the following data: 29.7 24.5 27.1 29.8 29.2 27.0 27.8 24.1 29.3 25.9 26.2 24.5 32.8 26.8 27.8 24.0 23.6 29.2 26.5 27.7 27.1 23.7 24.1 27.2 25.9 26.7 27.8 27.3 27.6 22.8 25.3 26.6 26.4 27.1 26.1To prepare for this Assignment:Review this week’s Learning Resources.Refer to your Week 4 Assignment in order to complete the Conclusion section of this Assignment.Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.By Day 7Submit Part 2 of your report (including the Conclusion) according to the following prompts.Part 2: Hypothesis Testing: Two-Tail Test and One-Tail TestComplete the following and include your results and responses in your report (use alpha = 0.05):List the null and alternative hypotheses for the two-tail test for the mean. Calculate the observed value of the test statistic and the associated p-value. (75–150 words, or 1–2 paragraphs) Is the observed test statistic in the critical region? Is the p-value higher or lower than your alpha? (75–150 words, or 1–2 paragraphs) Note: Include your calculations. If your calculations are submitted separately, make note of where they can be found.List the null and alternative hypotheses for the one-tail test of the mean. Calculate the observed value of the test statistic and the associated p-value. (75–150 words, or 1–2 paragraphs)Is the observed test statistic in the critical region? Will the p-value be higher or lower than your alpha? (75–150 words, or 1–2 paragraphs)Note: Include your calculations. If your calculations are submitted separately, make note of where they can be found.ConclusionsIn your report, use the confidence interval information and the results of the hypothesis testing to provide support for your conclusions and recommendations to the company. Specifically: What conclusions did you reach? What did you learn about the situation by using each method? Did one method offer more conclusive proof than another? (150–225 words, or 2–3 paragraphs)Based on your results, do you support the company’s claim that their minivans get 28 miles per gallon? (75 words, or 1 paragraph)Summarize the details of your test methods and the results from each statistical method you used. Explain the findings so that executives from both the agency and the company can understand your conclusion. (150–225 words, or 2–3 paragraphs)Finally, present recommendations for actions that the company might take to use your findings to better serve their customers in the future. (75 words, or 1 paragraph)