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Discussion
You are a project manager for a large hospitality firm (e.g., Hilton, Sheraton, Marriott, Intercontinental, etc.) who wil ...
Discussion
You are a project manager for a large hospitality firm (e.g., Hilton, Sheraton, Marriott, Intercontinental, etc.) who will be in charge of the firm’s HQ office relocation. You have been asked to speak to the HR staff about the move and many of them have very little understanding of project management. Also, they are fearful that this project will end up being a failure since other projects have failed at the firm. Explain to them the key elements of project management and its relationship to human resources management (HRM). Be sure that your explanation curtails their fears of project management.Support your comments with citations from authoritative sources in the field.Imagine you are the HR director of a growing international staffing organization that services both North America and South America. The CEO has come to grips that the HR group, which is currently decentralized, is in need of restructuring to account for the expected increase in revenues. The CEO has asked for your opinion on how to best restructure the firm. Based upon your knowledge, recommend an organizational structure (e.g., functional, matrix, or projectized) that will provide growth for the firm. Also, assess the influence that this project will have on the customers (who are located throughout the Americas) that are serviced by the HR group. Support your comments with citations from authoritative sources in the field.
13 pages
Analysis Of Problems
The world is constantly changing, and the innovation cycle is decreasing with the development of technology. From the firs ...
Analysis Of Problems
The world is constantly changing, and the innovation cycle is decreasing with the development of technology. From the first industrial revolution in ...
3 pages
Sharing Economy
The weekly assignments are intended to be completed individually. It is important in an online program that you pay carefu ...
Sharing Economy
The weekly assignments are intended to be completed individually. It is important in an online program that you pay careful attention to when it is ...
Formal Project, management homework help
With the rising cost of healthcare every hospital is trying to find ways to save money. Upper management has tasked the ma ...
Formal Project, management homework help
With the rising cost of healthcare every hospital is trying to find ways to save money. Upper management has tasked the manager/supervisors of each department to find ways to cut costs. In every hospital there are ways to save money. To help the student understand, they will write a paper that will analyse one way money can be saved in the department they work in, or in the hospital.The paper must be at least 8 pages in length, not including the title page and the reference page.
1 page
E Recruiting
Technology continues to impact many sectors of the economy and in relation to Human Resource, technology has continued to ...
E Recruiting
Technology continues to impact many sectors of the economy and in relation to Human Resource, technology has continued to bring changes in the sector. ...
MRKT 310 UNGC TESLA Marketing Communications Changing Media Landscape Essay
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media Lands ...
MRKT 310 UNGC TESLA Marketing Communications Changing Media Landscape Essay
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications can add value for customers. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering. DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. You may want to refer to some additional references for more information on message design. A good one isPromotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ Part 1Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization's promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).Part 2Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
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Discussion
You are a project manager for a large hospitality firm (e.g., Hilton, Sheraton, Marriott, Intercontinental, etc.) who wil ...
Discussion
You are a project manager for a large hospitality firm (e.g., Hilton, Sheraton, Marriott, Intercontinental, etc.) who will be in charge of the firm’s HQ office relocation. You have been asked to speak to the HR staff about the move and many of them have very little understanding of project management. Also, they are fearful that this project will end up being a failure since other projects have failed at the firm. Explain to them the key elements of project management and its relationship to human resources management (HRM). Be sure that your explanation curtails their fears of project management.Support your comments with citations from authoritative sources in the field.Imagine you are the HR director of a growing international staffing organization that services both North America and South America. The CEO has come to grips that the HR group, which is currently decentralized, is in need of restructuring to account for the expected increase in revenues. The CEO has asked for your opinion on how to best restructure the firm. Based upon your knowledge, recommend an organizational structure (e.g., functional, matrix, or projectized) that will provide growth for the firm. Also, assess the influence that this project will have on the customers (who are located throughout the Americas) that are serviced by the HR group. Support your comments with citations from authoritative sources in the field.
13 pages
Analysis Of Problems
The world is constantly changing, and the innovation cycle is decreasing with the development of technology. From the firs ...
Analysis Of Problems
The world is constantly changing, and the innovation cycle is decreasing with the development of technology. From the first industrial revolution in ...
3 pages
Sharing Economy
The weekly assignments are intended to be completed individually. It is important in an online program that you pay carefu ...
Sharing Economy
The weekly assignments are intended to be completed individually. It is important in an online program that you pay careful attention to when it is ...
Formal Project, management homework help
With the rising cost of healthcare every hospital is trying to find ways to save money. Upper management has tasked the ma ...
Formal Project, management homework help
With the rising cost of healthcare every hospital is trying to find ways to save money. Upper management has tasked the manager/supervisors of each department to find ways to cut costs. In every hospital there are ways to save money. To help the student understand, they will write a paper that will analyse one way money can be saved in the department they work in, or in the hospital.The paper must be at least 8 pages in length, not including the title page and the reference page.
1 page
E Recruiting
Technology continues to impact many sectors of the economy and in relation to Human Resource, technology has continued to ...
E Recruiting
Technology continues to impact many sectors of the economy and in relation to Human Resource, technology has continued to bring changes in the sector. ...
MRKT 310 UNGC TESLA Marketing Communications Changing Media Landscape Essay
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media Lands ...
MRKT 310 UNGC TESLA Marketing Communications Changing Media Landscape Essay
MRKT 310 Principles of MarketingWeek 8 Writing AssignmentIntegrated Marketing Communications and the Changing Media LandscapeLearning OutcomesIntegrated Marketing Communications. Student understands how integrated marketing communications can add value for customers. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.Media strategy. Student can design a simple message and media plan for a product or service offering. DirectionsThis assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year. You may want to refer to some additional references for more information on message design. A good one isPromotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/ Part 1Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization's promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).Part 2Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.
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