Business Finance
WEEK 1

Question Description

I need support with this Business question so I can learn better.

Assignment: Market Segmentation

Using an organization and a product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic, including the VALs categories,(see Chapter 3) that might be used to identify and target potential consumers for the chosen product. Evaluate each segmentation strategy, and determine which specific strategy (or strategies) might be appropriate for the chosen product.


Submit a four-to five- page paper (not including title and reference pages). In addition to the course text, utilize at least three scholarly sources from the Ashford University Library and format your paper according to APA style as outlined in the Ashford Writing Center.



Grading Criteria Market Segmentation


6 points


Content Criteria


Weight


The written assignment discusses the major segmentation strategies including demographic, geographic, and psychographic (including VALS) that might be used to identify and target potential customers for the chosen product.


1


The written assignment evaluates each segmentation strategy.


1


The written assignment determines which specific strategy (or strategies) might be appropriate for the chosen product.


1


Writing Skills


The written assignment demonstrates correct grammar, spelling, and punctuation.


.5


Research Criteria


The written assignment provides at least (3) scholarly sources from the Ashford University Library, in addition to the course text.


1


Style Criteria


The written assignment is four to five pages in length.


1


The written assignment is written in accordance with APA style as outlined in the Ashford Writing Center.


.5


Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

unicew (3930)
Rice University

Anonymous
Thanks for the help.

Anonymous
Outstanding. Studypool always delivers quality work.

Anonymous
Tutor was very helpful and took the time to explain concepts to me. Very responsive, managed to get replies within the hour.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors