Your new company, WorldConnect Language Services, started well and is going strong. However, to expand beyond your Memphis, Tennessee, home market, you need a one-time infusion of cash to open branch offices in other cities around the Southeast. At the Entrepreneur’s Lunch Forum you attended yesterday, you learned about several angels, as they are called in the investment community-private individuals who invest money in small companies in exchange for a share of ownership. One such angle, Melinda Sparks, told the audience that she is looking for investment opportunities outside of high technology, where angels often invest their money. She also indicated that she is looking for entrepreneurs who know their industries and markets well, who are passionate about the value they bring to the marketplace, who are committed to growing their business, and who have a solid plan for how they will spend an investor’s money. Fortunately, you meet all her criteria.
Your Task: Draft an email message to Sparks, introducing yourself and your business and asking for a meeting at which you can present your business plan in more detail. Explain that your Memphis office was booked to capacity within two months of opening, thanks to the growing number of international business professionals looking for translators and interpreters. You’ve researched the entire Southeast region and identified at least 10 others cities that could support a language services office such as yours. Making up whatever other information you need, write an email 300 words or less, following the AIDA model, ending with a request for a meeting within the next four weeks. Make certain to include a subject line that will get your audience attention. Make sure you use the AIDA model, how to balance emotional and logical appeals