Description
How can a small business maximize referral networks to help launch a brand? Please provide suggestions by way of a 300-500 word essay. Cite references.

Explanation & Answer

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Running head: BUSINESS REFERRAL NETWORKS
Business Referral Networks
Name
Institution
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BUSINESS REFERRAL NETWORKS
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Referral network in business is when a businessperson connects someone to other
businesses or entrepreneurs such as connecting your clients, customers or peers to other
businesses that have goods and services that the customers are in need of. Creating referrals
networks allow a small business to have an opportunity to reach various customers who have
interests in the business brand (Kumar, Cohen & Rajan, 2015). In the referrals networks,
businesses refer each other whenever they may not be able to meet their clients' needs at the
moment. Therefore, a small business can maximize its referral networks to laun...
