Description
Hi there i have a case study on Louis vuitton this is my section of the presentation should answer the following about Customers, i need three written out pages based on these questions
- How do current customers rate the brand and its competitors, particularly with respect to reputation, product quality, service, and price? Hint: You can examine websites such as www.planetfeedback.com, www.epinions.com, and bing.com.
- How do customers make their buying decisions? Are there multiple decision makers? Is the product high or low involvement? Are there major differences between the brands?
- What major costs and benefits enter the target market’s evaluation of customer value?
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
CUSTOMERS AND PURCHASING DECISIONS
Customers and Purchasing Decisions
Name
Institution Affiliation
Date
1
CUSTOMERS AND PURCHASING DECISIONS
How current customers rate the brand and its competitors
Customers recognize and approve of the Louis Vuitton products because of their high
quality and best value. For instance, the company has designed its products to appear more
attractive and appealing, and their quality is unique. Despite the increased counterfeit
products in the market, customers still prefer Louis Vuitton products (Riot, 2017).
Additionally, the customers' preference and taste for the Louis Vuitton products has increased
probably due to their durability. The company's products last longer and are durable in
comparison to the substitute items in the market. Usually, this is what has enabled the
company to remain competitive in the industry.
The company manufactures and sells products that come with outstanding value, and
thus, maintain their resale value in the long run (Riot, 2017). Moreover, Louis Vuitton
provides a wide range of quality products that are easily customizable to adhere to customers'
needs and expectations. The products also come wit...
