in organization is continuous process that is essential for an organization to
be competitive and modify it self according to needs of customers and market
trends. However many stakeholders might
be slow or not willing to adopt these changes. This might be due to different
reasons like fear of losing jobs, extra work, change in status or positions due
to change. Different Stakeholders have different interest in organization and
react to change in different ways. Therefore it is essential to manage the
change process in systematic way in order to decrease the potential resistance
from stakeholders. Different Stakeholders
may have different powers and can effect change initiative in different ways.
Stakeholders and communicating them about change initiative, motivating them to
be part of change are techniques that can be used to align stakeholders with
(iii)Negotiating and Agreement
(iv)Support and Facilitating
the Discussion and Communication
stakeholders change management is complete process that requires proper planning.
· (1) Finding Types
of Stakeholder: Different stakeholders
need different Treatment (Different Communication Approach).
Analysis: Many ways to find out about stakeholders.
· (3) Stakeholder
Interests: find what the interests of Stakeholders.
· (4) The
Identify Nature of Opposition: knowing your 'enemies' in change.
Mapping: of power vs. support or resistance.
· (6) Develop
and implement Stakeholders Communication Plan.
Nov 15th, 2014
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