Cherie Cosmetics Limited Elegante Divisions, writing assignment help

timer Asked: Nov 8th, 2016
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Question description

As a leader, communicating effectively can build relationships, accelerate business results, and inspire to a cause. Communicating efficiently also involves listening and asking the right questions.

For this assignment, you will apply the key concepts from Weeks 1-6 to evaluate and improve a deteriorating business communication situation. Please note, the channel of choice for these types of communication situations may be speaking to the individuals directly, whether in-person or by phone. However, for this assignment, we want to see how you would improve the written correspondence to build the professional relationship and create a win-win outcome.


  1. Read the Cherie Cosmetics Limited Elegante Division case study several times.
  2. Write a 3-5 page paper that addresses the following:
    1. Summarize the case study. (Suggested length: 1-2 paragraphs)
    2. Identify the key communication issues of the case. (Suggested length: 1-2 paragraphs)
    3. Revise the “Interoffice Correspondence” to Bob Shaw. (Suggested length: 1-2 pages)
    4. Explain your revised approach and how it will lead to a more productive outcome. (Suggested length: 1-2 pages)
      • What strategic communication choices did you make to increase clarity, effectiveness, and support?
      • What techniques did you use to build connections, trust, and inspire action? Critical elements for the Interoffice Correspondence:
  1. Is the correspondence logical, succinct, clear, and well-organized?
  2. Is the right tone/amount of empathy, respect, warmth, authenticity, and engagement to ensure a collaborative win-win?
  3. Did you ask targeted questions?
  4. Did you clearly demonstrate your objectives and key messages?
  5. Did you establish credibility and context?
  6. Did you show vulnerability and create a connection, as appropriate?
  7. Did you apply professional formatting choices?
  8. Did you check for grammar and spelling errors?

Tutor Answer

School: Duke University

Good luck in your study and if
you need any further help in your assignments, please let me know. Can you please confirm if you
have received the work? Once again, thanks for allowing me to help you


Case Study – Cherie Cosmetics Limited Elegante Division
Institution Affiliation


Cherie Cosmetics Limited Elegante Division


Cherie Canada Limited is a fully owned subsidiary of International Cherie Company of New
York and manages the marketing of four distinct lines of fragrance and cosmetics in Canada. A
general manager manages each of the four lines. Another important office worth mentioning here
is the Operations Office which is run by Bob Shaw. Dennis Green manages the purchasing office
under Bob. One of the lines it markets – Elegante – was just introduced to the Canadian market a
year after its launch in the United States in 1996. The year is 1997, and Heather King is given the
role of general manager Elegante Division (Cherie Canada Ltd.).
Launching of the new Elegante line of products in Canada gets strained by some factors all
whose cause is poor communication. Poor shipping ...

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