Columbia College Business Intelligence and Business Analytics Discussion

User Generated

onearf0315

Business Finance

Columbia College

Description

After reviewing the key features of business intelligence and business analytics, why do you think firms are increasing the use of these tools? What do you see as the benefits of firms utilizing business intelligence and business analytics? What potential drawbacks do you see with firms utilizing these tools? Share with the class any experience you have had using either of these tools. If you have not used any of these tools, do some research with the class to identify some of the most popular business intelligence or business analytics tools used today.

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Explanation & Answer

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Running Head: BUSINESS INTELLIGENCE AND BUSINESS ANALYTICS

Business Intelligence and Business Analytics
Student Name
Institutional Affiliation

1

BUSINESS INTELLIGENCE AND BUSINESS ANALYTICS

2

Business intelligence comprises of the procedures and technologies used by firms for data and
business information analysis to help make more data-driven decisions and drive change to quickly
adapt to market and supply demands. The technologies provide past, current and future predictions
of business operations by using descriptive analytics. On the other hand, Business Analytics is the
process in which businesses use statistics and new technologies for investigating past business data
to...


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