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Running Head: RESEARCH PAPER ON EMIRATES AIRLINE

RESEARCH PAPER ON EMIRATES AIRLINE
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Institutional Affiliation

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TABLE OF CONTENT
TABLE OF CONTENT .............................................................................................................................. ii
Introduction ................................................................................................................................................... 1
Emirates airline analysis ............................................................................................................................ 3
Table 1.1 Emirates Airline profit gains from 2010 to 2014 .................................................................. 4
Bargaining power of customer ............................................................................................................... 4
Bargaining power of suppliers ............................................................................................................... 5
Threat of New Entrants .......................................................................................................................... 6
Threats of Substitutes ............................................................................................................................. 7
Competitive Rivalry ................................................................................................................................ 8
Table 1.2 Analysis of Emirates Airlines using the five porter’s model. ............................................. 11
Summary of the Industry Analysis .......................................................................................................... 11
Table 1.3 A financial report of Emirates Airways. ............................................................................. 15
Marketing Mix Strategies......................................................................................................................... 16
Product ................................................................................................................................................... 16
Place ....................................................................................................................................................... 16
Pricing .................................................................................................................................................... 17
Promotion .............................................................................................................................................. 17
People ..................................................................................................................................................... 19
Process.................................................................................................................................................... 20
Physical evidence................................................................................................................................... 21
Fig 1.0. Market Mix Strategies .......................................................................................................... 22
Summary of Marketing Mix .................................................................................................................... 22
Conclusion ................................................................................................................................................. 24
REFERENCES .......................................................................................................................................... 27
APPENDIXES ........................................................................................................................................... 29
Fig 1: level of tangibility......................................................................................................................... 29
Fig 2: The three stages model of consumption. ...................................................................................... 30

RESEARCH PAPER ON EMIRATES AIRLINES

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Running Head: RESEARCH PAPER ON EMIRATES AIRLINE

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Introduction
Emirates Airline started with two aircraft in the year 1985 by the administration of Dubai.
Following ten years the Emirates Airline stretched out to a business domain with effectively with
83 flying machines going to 78 objectives that spread more than 55 countries in the whole world.
Likewise, the Emirates Airlines stop assembly created to wind up one of the greatest staff people
from more than 95 particular nationalities. This reality has made the association to a worldwide
based organization addressing people from different social orders. In this manner, Emirates
Airline has had a strong history, and they are still propelled by meandering its advantages into
what's to come. Additionally, the Emirates Airlines have made a couple of solicitations which
their esteem is altogether more than 26 billion US dollars that are a sum of around forty-five
A380 Airbus. Therefore, this made the association one of the greatest purchase of Jumbo Air
transports wherever all through the world. In light of present circumstances, the Emirates Airline
is expected to be one of the best, noticeable and developing airships (Morrell, 2013).
Unequivocally, Emirates Airline has been able to be number five Airline Company on the
planet to the extent the wage got. Therefore, the Emirates Airlines is settled and resolved to
satisfy its goals and mission. The association's dedication is refined by setting up energy systems
in all their air transports paying little personality to their classes. For instance, there are 22 sound
and 18 TV channels that go about as a street through which customer’s books their flights on the
web, chase down flights, and pick their sitting positions and the class the customers' needs and
the open spaces. Along these lines, Emirates bearer has unmistakably recognized its objectives
by guaranteeing that their organizations are initiated in ensuring customer orchestrated moved
advantages as a result of the truth it has this different segments. Finally, the Emirates Airline

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Company has become more than 280 worldwide Awards. An instance of these general respects is
the prestigious CAPA bearer of the year, which was conceded to the Company in 2005 and was
issued by the Center for Asia Pacific Aviation (Abeyratne, 2016).
In the year 2012, completing on March 31, 2013, Emirate Airlines passed on 39,391
Million voyagers, which is a development of 15.9 percent over prior year, and dealt with 2,086
tons of cargo, which addresses an augmentation in the volume of 16.1 percent on the previous
year. Arranged in Dubai in the United Arab Emirates (UAE), Emirates is the fastest creating and
greatest transporter in the Middle East. It is the most profitable flying machines business on the
planet. The association similarly works three of the ten world's longest non-stop flights from
Dubai to Los Angeles, San Francisco, and Houston. With more than 400 respects for brightness
around the globe, Emirate is one of two principal participates in the Emirates Group.
Considering, Emirates Airline has a naval force of more than 200 flying machines,
Emirate Airlines starting now go to more than 130 objectives in more than 70 countries around
the world, and their framework is becoming dependable. More than 1200 Emirates flights leave
Dubai consistently on their way to deal with the objective on six terrains. Honestly, Emirate
flights speak to very nearly 40 percent of all aviation improvements all through Dubai General
Airport.

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Emirates airline analysis
The public investigation of the Emirates Airline Industry today is this is one of the
distinct blasting aircraft industry on the planet that has driven the global development as well as
the financial and tourism development around the globe. In the most recent ten years, Emirates
Airline has capably urbanized by 7% every year for both the unwinding needs and operational
requirements. This industry is a decent case of a standout amongst the most growing
organization regarding the development rate that has enormously expanded by a normal of 3.2
times more prominent than the standard GDP rates. Therefore, the given figures is a general
impression of the organization's development by a typical of 5% from the year 2000 to 2010.
Then again, there are a few deterrents that the Emirates Airline encounter they include: economic
variables, political and exchange elements. Cases of political components include: in September
eleventh assault came about to the drop off travelers who utilized the aircraft, because of the way
that the travelers dreaded for their lives. Then again, expanded oil costs is a financial component
that has smashed the benefit of the Emirates Airline. In this way, the organization has incredibly
contributed and changed their administration quality administrators by presenting the e-booking
frameworks, the arrangement of agreeable seats to the travelers and the arrangement of
intellectual amusement structures. This procedure has made the Emirates aircraft have the upper
hand over other carrier organizations. Therefore, the Emirates Airline is relied upon to duplicates
the quantity of client it serves by 2010 furthermore extend its income to surpass three billion in
exchange including trade advancement and tourism (United Arab Emirates yearbook 2005.).
Also, Emirates Airlines utilize the three arrange model that helps the carriers in grouping
three different phases of client administration utilization. In Pre-buy organize a customer chooses
to purchase or use a management, it is activated by an underlying need or need excitement,

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which drives data hunt and assessment of choices. Once the need is experience, c...