Description
Minimum 300 words each question and 3 scholarly resources on each question.
1. Demonstrate the ability to exhibit sound marketing decision-making. There are different types of ads: cognitive, emotional, image, and endorsement. Explain what each of these types of ads are meant to do. Do you think any one type of ad is more effective than another? Why? Now select an ad that has caught your eye. Describe the ad and share where one can find the ad. What type of ad is it? Does the ad encourage you, personally, to buy the product? Why or why not?
2. Demonstrate the ability to exhibit sound marketing decision-making, and 5. Appraise the effectiveness of various marketing strategies. When discussing marketing strategies, what are dashboards? What are dashboard indicators (what five pieces of information can we get from these indicators)?
Explanation & Answer
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Running head: ADVERTISING
1
Advertising
Name
Institution
ADVERTISING
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Advertising
Question 1: Demonstrate the ability to exhibit sound marketing decision-making. There are
different types of ads: cognitive, emotional, image, and endorsement. Explain what each of these
types of ads are meant to do. Do you think any one type of ad is more effective than another?
Why? Now select an ad that has caught your eye. Describe the ad and share where one can find
the ad. What type of ad is it? Does the ad encourage you, personally, to buy the product? Why or
why not?
Marketing products involves convincing an individual or a mass of individuals in the
merits of a product to the extent that they would go and buy the product themselves, of their own
volition. Looking at contemporary society, this is done mainly through the audio-visual and print
media. To convince, people to do this, there are various techniques at the disposal of the
marketer. They include: cognitive, emotional, image, and endorsement marketing techniques.
These forms of advertisement put across the message to the viewer ...
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