MKT UWA Brands Discussion

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Business Finance

University of West Alabama

MKT

Description

  1. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
  2. Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
  3. Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they're beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?
  4. Why do you think the fashionista segment pays such high prices for designer clothing with the knowledge that it will be passé after the current season?
  5. What are the kinds of purchases for which you'll “spare no expense”? What kinds of purchases do you want to buy spending as little as possible? What are the major differences between these two categories that drive your attitude regarding price?

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Running Head: DISCUSSION QUESTIONS

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Discussion Questions
Student’s Name
Institutional Affiliation
Date

DISCUSSION QUESTIONS
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Consider the trends described in the chapter (e.g., aging, heightening

environmental concern, or China). How will each affect the business you are in (or
were in before coming to b-school)?
I am currently in the fashion industry. Fashion is an industry whose
manufacturing and retail ecosystem is very complex. This is because it is among the
resource-intensive industries in terms of human and natural resources (The Fashion Law,
2017). Its footprint touches numerous sectors including agriculture, animal agriculture,
petroleum, and shipping.
The effect of climate change is real n the fashion industry, especially in
consumers’ spending behaviors. Because of the erratic and unpredictable climatic
conditions occasioned by global warming, I foresee a situation where my fashion
business will be negatively impacted due to stocking season-appropriate apparel that may
end up not being sold due to a change in the expected climatic conditions. For instance,
having stocked for winter, retail sales may go down due to unseasonably warm autumn
weather conditions. This is beca...


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