Description
Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.
Create a SWOT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
External forces and trends considerations:
- Legal and regulatory
- Global
- Economic
- Technological
- Innovation
- Social
- Environmental
- Competitive analysis
Internal forces and trends considerations:
- Strategy
- Structures
- Processes and systems
- Resources
- Goals
- Strategic capabilities
- Culture
- Technologies
- Innovations
- Intellectual property
- Leadership
Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
- Identify economic, legal, and regulatory forces and trends.
- Critique how well the organization adapts to change.
- Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Identify issues and/or opportunities:
- Identify the major issues and/or opportunities that the company faces based on your analysis.
- Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
- Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.
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Explanation & Answer
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Running Head: Coca- Cola Company
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Coca- Cola Company – SWOT Analysis
Student’s Name
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Instructor’s Name
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Company Description
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Coca- Cola Company
The Coca-Cola remains one of the most renowned brands worldwide. The company
locates its headquarters in Atlanta Georgia. It is an American Multinational that has shaken the
world with its competitive beverage products. It also retails syrup but only handles nonalcoholic
products. The firm’s founding father was Asa Griggs Candler. He was an American famous
business person and at one time worked as the mayor of Atlanta, Georgia. He formed the
company in 1892. The most remarkable product for this endeavor is Coca-Cola drink.
The approach, methodology, and formula for creating this product are as a result of
innovative work of John Stith Pemberton. John Stith Pemberton, who was a pharmacist at the
time of its formation. He was determined to change the face of beverage market by producing a
formula previously not existing. After 1889, the company has been continuously opening
numerous distribution system to sell its products. The firm has clients worldwide, and this move
has compelled it to open supply points in more than 200 nations. Muhtar Kent is the current CEO
and chairperson as per 2015.
The company noted emerging competitors at an early age and always makes acquisitions
improve its image while reducing competition worldwide (Arnold, 2015). The firm has
performed numerous acquisitions including Fuze beverage in 2007, 1993 acquisition of Thums
Up, and the 1960 purchase of Minute Maid. If we work as per the 2010 figures, the company will
approximate that 1.6 billion drinks get served each day, most remarkably the famous Coca-Cola
type which accounts for 78 percent of the total sales of this firm. A Recent ranking by Forbes
approximates that the company currently is worth $56.1 billion net worth. The success of this
business has been a combination of innovative ideas and sound management (Arnold, 2015). It
also offers numerous products such as Dasani, Fanta, Sprite, and Coca-Cola Zero among other
products.
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Coca- Cola Company
Analysis of the Company
Strengths
The company has numerous advantages which keep it at the top of the beverage retail and
marketing industry among its rivals such as Pepsi. Ample distribution network- The Company
knows that its products are under demands. For this reason, they have established numerous
distribution networks worldwide. The well-established system serves as a strength in a numerous
way. First, it allows the company to supply its products to customers with minimum cost and
without delay. It also makes its products remain accessible to most people, a move that enables
the company to get new clients. The vast network also helps the company to sell products that
they obtain from acquisitions such as Minute Maid (Arnold, 2015).
Customer Loyalty -the Company’s products such as Sprite, Fanta, and Coca-Cola enjoys
enormous customer loyalty. Most of these products got established long ago, and customers
already got used to taking these products. Coca-Cola drink, in particular, has a huge number of
fans. This move makes consumers prefer these drinks to others that rival firms may try to
introduce. The huge number of fans acts as the source of ...