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Marketing Communications -case study
Question Description
I don’t know how to handle this Marketing question and need guidance.
Please read case A continuing story or a new little Mini adventure? Answer the following questions. Approximate length, ½ page per question. Use APA format for your paper.
- How has BMW achieved continuity of brand message without alienating existing customers and encouraging new Mini purchasers?
- What elements of the marketing communications mix have been used to build and/or maintain the Mini brand narrative?
- List the ‘explicit’ and ‘implicit’ elements of communication illustrated by the ‘It’s a Mini Adventure’ campaign.

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Final Project Part IV
Final Project Part IV
Chapter
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an appropriate marketing strategy consistent with the product’s stage in
its product life cycle and the marketing and competitive conditions it
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Chapter
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week 2
week 2
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Marketing Strategies - Part II
Marketing Strategies - Part II
Dependency
Please tell me more
about American Airlines and Comcast beyond both serving American's. Go a little
further. I like this, "This shows that the two companies greatly rely on
people for their existence; in addition to offering their services in the United
States, they also offer their services on the international scale." But -
what other areas do you notice? Also you said, "Through the product life
cycle, the businesses are able to innovate a product that is likely to meet the
customers’ demands; therefore, enabling the businesses to make profits from the
new product. Through this theory, the firms will be able to conceive an
idea of a new product." How? More than your following......what happens
throughout the life cycle? Why is this so important to firms? Very good as far
as you've taken this discussion - keep going.
Ecology
and Cascades
You stated,
"Through this theory, businesses can learn how to survive in competitive
environments, through analyzing their competitors and imitating their
activities thus being in a position to compete against them." What would
you look at as a marketer, to compete with competitors - what they offer or
what they don't offer? Which do you believe is more important and why?
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