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Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Managers Perspective
MT1 - International Strategy and Competitive Advantage
MT1 - Some aspects of the International Strategy and Competitive Advantage to be considered are: What are some of the Key Factors in International Expansion? How does the CAGE Distance Framework assist in identifying attractive locations?
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Running Head: INTERNATIONAL STRATEGY AND COMPETITIVE ADVANTAGE
International Strategy and Competitive Advantage
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INTERNATIONAL STRATEGY AND COMPETITIVE ADVANTAGE
International Strategy and Competitive Advantage
International strategy refers to the strategies put in place by an organization to enable it to
achieve its international expansion objective. This is generally conducted with the aim of putting
the company in a superior or favorable business position against its competitors internationally
(Alon, 2012)....
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