the nature of the client/agency relationship, assignment help

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Humanities

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What is the nature of the client/agency relationship and the background competencies necessary for effective delivery of services

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Client/agency relationship

Client/agency relationship
Name:
Institution:

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Client/agency relationship

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Client/agency relationship
Introduction
Client agency relationship majorly exists between an advertiser and an ad agency.
Cordial relationship with trust is very essential for the relationship to work. To ensure a sound
relationship, there are various principles that should prevail between the client and the agency
(Solomon and Robert, 11).
Nature of client/agency relationship
a. Commitment
One of the natures of client agency relationship is commitment. All clients expect agency
to avoid doing work for another client so that they can remain committed to their work. More so,
they expect them not to work with their competitors s...

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UC Berkeley

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