Final Project Part III

Oct 9th, 2013
Price: $35 USD

Question description

(Sutter Homes Wine)

  • Chapter 6:
    • Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors.  Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits.  Prepare a market-attractiveness/competitive-position matrix for the segment
  • Chapter 7
    • Write a positioning statement and a value proposition for the product(s) to be marketed.  Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors. 
** Any statistic or number used in the paper must have a reference

Tutor Answer

(Top Tutor) Daniel C.
School: UIUC

Studypool has helped 1,244,100 students

Review from our student for this Answer

Oct 12th, 2013
"Solid work, thanks. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors