This assignment consists of two sections:Marketing plan and sales strategy (an MS Word document).Marketing budget (using the Business Plan Financials Excel Template).To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.RemindersYour company, is a startup you created, it will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.Be sure to follow the guidelines.Company of Your Choice Guidelines [DOCX].Section 1: Marketing Plan and Sales StrategyIn MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:Revise the company’s target market based on the feedback received in the Week 3 discussion thread.Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.Assess your chosen company’s market competition.Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?Be sure to detail your plan to differentiate yourself from the competition.Outline the company's value proposition and create a marketing slogan/tagline for the product.The value proposition tells your customers why they want to do business with you. You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.FormattingFormat your assignment according to these requirements:This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.You must include headings in your paper for each major topic.Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.Note: There is no minimum requirement for the number of resources used in this assignment.Section 2: Marketing BudgetIn this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.RemindersYou will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.InstructionsDevelop a marketing budget, supporting your marketing plan and sales goals, in which you:Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:Begin with the current year and complete a marketing budget for the business’s first two years.Leave at zero any marketing vehicles you do not plan to use.Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.I will submit all supporting documents that I have submitted with feedback to the tutor selected to work on the assignment.

The importance of inventory management in a business organizationBased on the topic above, you will create a PowerPoint presentation to be made to the CEO, Operations Manager and Board of Directors of Jones Company, in which you assume the role of Department Manager of Supply Chain for the Jones Company. In this presentation you will be making recommendations based upon the application of S&OP planning strategies to the Jones company supply chain.Purpose:The purpose of this assignment is for you to show how supply chain and logistics must align and integrate to the company's resources and how a good manager can effectively and efficiently make the integration and alignment in the best interests of the company. You will create a PowerPoint presentation to the CEO, Board and Operations Manager explaining how it will can be done.Instructions:Jones Company has made a number of improvements, thanks to your help, but they need to better integrate and align their resources to better serve their customers and improve profitability. As your final assignment, discuss how Jones can use Sales and Operations Planning (S&OP) to bring about more cohesion in their operation. Prepare a 12 slide proposal that identifies what activities should be included in their S&OP approach, what should be discussed in their regular S&OP meetings, and what type of metrics (performance metrics) need to be developed and communicated.Required Elements of the Presentation:Identify what specific activities should be included in the S&OP approach.Clearly explain why the activities should be included and why it will benefit the company.What should be on the agenda for discussion on the regular S&OP meetings.Explain why these ideas should be on the planning agenda weekly.What type of metrics (performance metrics) need to be developed and communicated.Explain your rationale for selecting these measures in terms of their pros and cons, using evidence and examples and how they affect the change you are proposing.Required Formatting of Presentation:Your presentation is being made to the CEO, Board of Directors and VP for Operations and therefore should be short and concise.It should flow well with one slide leading to the next logically. The information should be presented in bullet format with explanation in the note section only.The note section would contain what you would "actually say" in the presentation. It must contain support from the class material, facts /conclusions derived from the previous projects.The PowerPoint presentation consists of at least 12 slides. Note that students may use Prezi rather than PPT. (Use “Click Here to Add Notes” for talking points).Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person,Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.The expectation is that you provide a robust use of the course readings. No other books besides the course eBook, if the course has one, can be used. When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number.7