this is a debate question about marketing. Due day is Thursday

Nov 18th, 2014
Business Finance
Price: $30 USD

Question description

Marketing Debate

Is Target Marketing Ever Bad?

As marketers increasingly tailor marketing programs to target

market segments, some critics have denounced these efforts

as exploitive. They see the preponderance of billboards

advertising cigarettes and alcohol in low-income urban areas

as taking advantage of a vulnerable market segment. Critics

can be especially harsh in evaluating marketing programs

that target African Americans and other minority groups,

claiming they often employ stereotypes and inappropriate

depictions. Others counter that targeting and positioning is

critical to marketing, and that these marketing programs are

an attempt to be relevant to a certain consumer group.

Take a position: Targeting minorities is exploitive versus

Targeting minorities is a sound business practice.

 two pages are OK

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(Top Tutor) unicew
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