Description
Short Paper-Designing for Production.
Prepare a written plan and identify the means of production you intend to use for the new business opportunity.
For additional details, please refer to the Module Four Short Paper Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course.
NB: The same company for the two assignments.... Keurig
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Explanation & Answer
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Running Head: BUSINESS DEVELOPMENT STRATEGY
Business Development Strategy
Student’s Name
University Affiliation
Date
1
BUSINESS DEVELOPMENT STRATEGY
2
Business Development Strategy
Company Strategy
The company’s goals and objective are deemed too crucial regarding the health of the
firm. Keurig Green Mountain has analyzed its business practices through the use of strength,
weakness, opportunities and threats and enabled the company to prioritize its objective. The
company has strategies that help it retain a considerable market share. A good pricing strategy
has been employed based on value where the business sets prices so as to increase profitability
through the tapping of the products value and attributes. This approach entail substantial
advertising so as to communicate the value of the product to the customers and motivate them to
pay for the product (Kumar, Sub...