MGT 201 Saudi Electronic University The Coffee Wars Case Study Analysis Q&As

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MGT 201

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Department of Business Administration College of Administrative and Financial Sciences Assignment 1 Due Date: 6/3/2021@ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: CRN: II Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-1 Weightage: 5 Marks Learning Outcomes: ➢ Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (Lo 1.1) ➢ Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). Case Study Read the Chapter Case Study “The coffee Wars” from Chapter 2 “Global Marketing” Page: - 55 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions: Assignment Question(s): 1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. (2 Marks) (Minimum 200 Words) 2. Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which strategies do you believe will be most successful for the two firms in the future? Why? (1.5 Marks) (Minimum 150 Words) 3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee Chain? (1.5 Marks) (Minimum 150 Words) Note: - Support your Answers with the course material concepts, principles, and live examples from the textbook and the Local market and also support with the scholarly, peer-reviewed journal articles if available. Answer: 1. 2. 3.
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The Coffee Wars Case Study

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Question 1:
Both Starbucks and Dunkin Donuts tend to control more than half of the coffee outlets in the
U.S. Nevertheless, Starbucks can affirm some successes over Dunkin regarding the company’s stock
prices and revenues which have constantly risen since 2009 (Grewal & Levy, 2020). When it comes to
Starbuck's SWOT analysis, there are numerous strengths which entail high-quality product, various
CCD products, brand value, or goodwill which acts as a brand image and allures more clients to have
brand loyalty and also amazing infrastructure or facilities, whereby Starbucks offers amazing and free
WIFI, well-maintained room and proper hygiene.
The Starbucks weaknesses entail high...

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