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ROYAL FANCY FOOD
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Royal Fancy Food
Student's Name
Instructor Name
Date of Submission
Institution Affiliation
ROYAL FANCY FOOD
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1. Owner
Royal Fancy Food
King Fahad Street
11413
+ (966) 17 659 7102
(2a) General Business Description
The Royal Fancy Food restaurant (RFF) will be a locally owned food restaurant offering
family-style food and services. However, the principal concept of RFF start-up is to provide
specifics in beverages retailers and fast foods. RFF aims to offer its customers first-class food,
services, and a comfortable environment. The business targets middle-class employees in the
capital city. The restaurant will begin distributing its products in the local street of King Fahat
and later establish outlets in the surrounding areas. The franchise believes in providing an
excellent combination of quality food, friendly prices, and fun packaging.
Mission
Values are an integral part of the success of any business. RFF believes values such as
honesty and excellent customer care are the foundation of the business. RFF is committed to
offering our customers the best service and quality food that meets their desire and exceeds their
expectations. The restaurant will utilize its team of experts, including the manager, chefs, and
marketing team, to offer its clients a persistent customer experience. We aim to become the first
choice of distribution restaurant in the location.
ROYAL FANCY FOOD
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Objectives and Goals
Our business objective is to be the first home-styled restaurant in King Fahad Street and its
surrounding that offers and distributes exemplary meals at a value pricing.
Become a well-known brand that uses customer-relationship management to attract and keep
customers.
At a mature stage, the restaurant using expansion strategy will build branch restaurants
regionally
Keep improving original restaurants, increasing the sales and net margin with at least 10% net
profit sales.
(2b). Business Philosophy
While there are several restaurants in the same street, our ability to provide customized
products to our customers, excellent customer service, and ease of distribution to offices will
give us a competitive edge. As previously stated, the RFF will be established on creating an
honest, friendly, and customer-centered business that meets and exceeds their expectation. The
restaurant is strategically placed in a high-populated area, with the majority of the citizens being
middle-class workers. The restaurant will ease the workers' access to food during their working
hours and might lack ample time. Additionally, our food quality and value pricing will meet the
demand of the majority of workers.
The food and tourism industry is drastically changing from public and private efforts to
diversification from religious tourism in Saudi Arabia. The increase in entertainment and tourism
investment will positively impact the foodstuff sector (Varshnney, 2020). Such expansion
increases RFF success rates for future growth on Fahad Street. While the nation is a high-
ROYAL FANCY FOOD
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income nation, it is yet to be considered a developed country. There ...