Running head: MARKETING PLAN
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MARKETING PLAN
Harsh Patel
Rasmussen College
MARKETING PLAN
MARKETING PLAN
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Executive Summary
Quality Control Networks (QCN) has provided high-speed and reliable internet access
infrastructure and services in the past six years. Quality Control Networks has 140 to 200
employees. We have diversified the industry of providing internet access services in the last 25
months, and we have demonstrated the diversification. The able management of QCN has
steered us through self-vital changes, monitored our solutions' development, and surpassed some
of the competition we experienced in our progression, which has helped us achieve numerous
objectives. We own, operate, and sell access to internet support infrastructure and services. QCN
is the backbone of internet access. Our primary customers are other service providers who, in
turn, sell internet access to corporations and individual consumers.
The marketing plan outlines the successes we have achieved as an organization. For
instance, we have ensured that low internet speed is a thing of the past. Secondly, we are
presently among the top 3 internet access providers that any individual and corporation can rely
upon. Besides, we have maintained high-speed infrastructure and services which support a
downstream ecosystem that encompasses internet service providers, virtual network operators,
and wireless carriers. QCN has formed the basis for all commercial internet provision services.
In the next 30 months, we have projected to surpass Boogle Services in relation to
revenue and adoption of new ways of providing internet services if we achieve the goals we have
set for ourselves. QCN also aims to ensure that businesses and consumers altogether receive
reliable access to the internet. Reliable and high-speed internet access will ensure that companies
and consumers carry out their day to activities without worrying about internet speed.
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Plans are underway at QCN to introduce wireless internet connectivity inflatable towers
that float in the second significant layer of the Earth's atmosphere. The balloons will radiate
internet signals and waves to our stations based on the ground. The stations will, in turn, diffuse
the signals to individual consumers and corporations through internet service providers (Moision
et al., 2017). Plastic wastes, which have been a menace for a long time, will be recycled and used
by Quality Control Networks to make inflatable towers/balloons. This implementation will help
in both environmental conservation and the provision of high internet speeds. The towers can last
more than 300 days in the stratosphere; this duration will call for more and more recycling of
plastics to produce the balloons, hence a more friendly environment that will be plastics-free in
the coming years.
Goals
QCN aims to establish up to 15 plastic recycling firms in 20 months, and from this
establishment, we will have the capacity to launch 27 balloons after 4 to 5 months. Quality
Control Network purposes on creating over five thousand job opportunities for the public in the
stated 20 months. Establishing more firms comes with the need for more workers. This
establishment will help reduce the number of unemployed people in our communities.
As our company's name suggests, we control the quality; QCN also aims to mitigate a
menace that has been on our backs for several years now – environmental pollution. The use of
non-biodegradable materials over time can have severe implications on our environment. QCN
will recycle all the non-biodegradable materials, which our production team will integrate into
the wireless internet connectivity inflatable towers.
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Urbanization is a continuous progression that has positive and negative impacts on our
day-to-day lives (Gollin et al., 2016). In the past five years, we have witnessed an increase in
population in our urban centers. After thorough research which was conducted collaboratively by
Quality Control Networks and Findin-Out Research Consultants (FORC); we were able to
deduce that one of the main reasons why there is an upsurge of the population in urban centers is
because people have established businesses that rely on high internet speed for them to be
operative. QCN management concluded that the ground stations set to receive radiated signals
from the towers would be located in rural areas. A total of 42 stations will be established
nationwide by QCN in rural areas after 12 months. Businesses and consumers in rural areas will
now be on-grid. People will not have to relocate to urban centers in search of high internet
speeds. This goal focuses on ensuring there is reliable internet access in rural areas and
mitigating urbanization's negative implications. This establishment will reduce the number of
people relocating to urban areas by 32% in the first 18 months of implementing the plan.
Competitive Research
Preserve & Build (Pre n B) is the most popular firm in producing bricks from plastics;
they also offer construction services. Pre n B is a production company that aims to preserve the
environment and build our country by recycling and incorporating plastics to produce durable
plastic bricks. Pre n B was established back in 2008, and the company has been in the recycling
industry for more than ten years. The company's able CEO, Dr. Michaela Gaviria, is a strong
activist for environmental conservation. Pre n B has over 500 employees in their 17 firms all
over the country. The company’s annual revenue is estimated to be between $76 million and
$103 million. Pre n B’s success is driven by their policy to preserve the environment and build
the nation.
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Quality Control Networks have been in Business with Preserve and Build a couple of
times. Our buildings were erected by Pre n B using plastics bricks. We are also strong supporters
of environmental preservation, and this is the main reason why Quality Control Networks'
administration opts to use plastic bricks in any of our construction sites. More plastics bricks
mean there will be less plastic left on Earth's face, hence preserving the environment (Faraca &
Astrup, 2019).
Quality Control Networks share a standard policy with Pre n B of ensuring there is a
favorable environmental condition for everyone to dwell in. We will be collaborating with
Preserve & Build in producing the plastic inflatable towers, an investment of around $36 million.
They have a piece of vast knowledge in the entire process of recycling plastics and turning them
into useful, profitable, and less harmful products.
The deal will be implemented by Quality Control and Preserve & Build in three phases;
the first phase will aim to create over five thousand job opportunities in the firms set to be
established by QCN. The second phase will involve the installation of the towers in the
stratosphere. The third phase, which will be intangible, will aim to ensure that there is reliable
and high-speed internet access in the rural areas all over the country. Establishing 15 plastic
recycling firms and 40 ground substations will guarantee a continuous demand for plastic bricks.
Pre n B will supply the bricks are oversee the construction sites in rural areas and all over the
country. Quality Control Networks and Preserve & Build will have achieved their policies of
preserving the environment, providing a reliable internet access infrastructure, mitigating the
negative implications of urbanization, and most importantly, creating employment.
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References
Chernev, A. (2020). The marketing plan handbook. Cerebellum Press.
Faraca, G., & Astrup, T. (2019). Plastic waste from recycling centres: Characterisation and
evaluation of plastic recyclability. Waste Management, 95, 388-398.
Gagnon, E. (2016). The marketer’s action plan (MAP): Six steps to developing effective
marketing plans in B2B marketing programs. International Management Review, 12(2),
56-59.
Gollin, D., Jedwab, R., & Vollrath, D. (2016). Urbanization with and without
industrialization. Journal of Economic Growth, 21(1), 35-70.
Hollensen, S. (2019). Marketing management: A relationship approach. Pearson Education.
Moision, B., Erkmen, B., Keyes, E., Belt, T., Bowen, O., Brinkley, D., ... & Vermeer, W. (2017,
February). Demonstration of free-space optical communication for long-range data links
between balloons on Project Loon. In Free-Space Laser Communication and
Atmospheric Propagation XXIX (Vol. 10096, p. 100960Z). International Society for
Optics and Photonics.
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