AU Recommended Training Theory to Increase Sales at Global Automotive Presentation

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Imagine that you work for a global automobile manufacturer as a lead training and development associate. The head of human resources (HR) has had meetings with various departments, and a training need was identified by the sales department. Sales have dropped considerably in the last quarter, and through a training needs analysis, it was shown that sales associates lack the proper knowledge, skills, and abilities (KSAs) to effectively sell automobiles to various car dealerships in the United States and abroad.

The head of HR has asked that you give him or her a presentation on which major training theory you would recommend to apply to this scenario to equip the sales associates with the necessary skills to increase sales.

Select one training theory. This can be any of the four discussed in this unit or a training theory of your choice that interests you. Then, in your PowerPoint presentation, include the elements listed below.       

Discuss the training theory and its primary tenets.

Explain why you recommend this theory.

  • Discuss two to three activities that you would build from this theory. For example, if you chose action theory, you may create group activities where sales associates run through sales scenarios with each other to see what works and what does not. Feel free to be as creative as you would like with your given theory. 
  • Explain how your activities will address each learning style (i.e., visual, audible, and kinesthetic learning styles).

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Explanation & Answer

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RECOMMENDED TRAINING THEORY TO
INCREASE SALES AT GLOBAL
AUTOMATIVE
Student’s Name
Professor’s Name

Insitituion Affiliation
Course
Date

The Social Training Theory And Its Primary
Tenets
1.

Social training theory



The theory was proposed by Albert Bandura in 1977.



The theory emphasizes on the importance of observing, modelling and elating the
behaviours, attitudes and emotion reactions of others (Jung & Takeuchi, 2019).



Social training theory considers two factors
a.

environment and

b.

cognitive factors.



The theory is applicable in social environments.



Primary Tenets
a.

Attention

b.

Retention

c.

Reproduction

d.

Motivation

Primary Tenets
Bandura came up with four main docrines which are important
1.

Attention


It is the first docrine under the social theory



It emphasizes that for a behavior to be imitat...


Anonymous
Very useful material for studying!

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