You have a great idea for changing the world through media!
But you need money and resources to develop it. You could go to your rich uncle or your parents for the cash and try to make it happen on your own, or you could look for someone to fund and produce your idea for you.
So you do some research, and you find the right people to make this project a reality. You contact them, tell them a little about your idea, and they like it. Just like that, you are invited to show them more. You will have only 5 minutes to pitch your idea to their development team.