# LOGM 3220 Albany State University Management Contemporary Logistics Questions

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LOGM 3220

Albany State University

LOGM

## Description

• 1)[10 points] What is the relationship between demand management, order management, and customer service? Briefly explain in 100-200 words.
• 2)[10 points] Select a product of your choice. (e.g. Automobiles, Computers, Shoes, etc.) Describe the order cycle for that product. Why is it considered an important aspect of customer service? What are some causes of order cycle variability? (100-200 words)
• 3)[10 points] Briefly explain the order delivery stage of the order cycle. Choose a leading logistics company from the following list and explain the different delivery options offered by that company. (100-200 words)
• 4)[10 points] Explain following forecasting models. Provide a forecasting scenario where each method is suitable most.
• a)Time series models
• b)Causal models
• c)Qualitative (judgmental) models
• 5)[20 points] Consider the recorded sales record of a product given in the following table.
• a)What is the forecast for May using a three-month moving average?
• b)What is the forecast for May using a four-month moving average?
• c)If the actual forecast for May is 50 units, which forecast is more accurate? Explain why.
• 6)[20 points] For the data in problem (3), what is the forecast for May based on a weighted moving average applied to the past demand data using following weighs.
• a)(t) month weight = 0.45, (t-1) month weight = 0.35, (t-2) month weight = 0.20
• b)(t) month weight = 0.25, (t-1) month weight = 0.35, (t-2) month weight = 0.40
• c)If the actual forecast for May is 50 units, which forecast is more accurate? Explain why.
• 7)[20 points] A trucking company tracked the number of miles driven by its drivers and bonus pay given to drivers in last 9 months.
• a)Develop a regression model using above data to calculate the number of miles and the bonus pay.
• b)If \$75,000 will be spent on bonus pay in 10th month, how many miles can be expected to be driven?

https://payspacemagazine.com/retail/logistics-top-10/

 Nov. Dec. Jan. Feb. Mar. April 39 36 40 42 48 46
 Month Miles (units) Bonus pay (\$ ‘000) 1 86,010 25 2 134,697 40 3 202,025 65 4 141,180 45 5 217,086 70 6 178,399 55 7 156,975 50 8 113,155 35 9 191,901 60

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6 Questions
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Hi, I finished questions 1 - 4, but questions 5 - 7 require data, but I'm not sure what data it refers to. Can you send me your teacher's request.

Question 1
A company cannot just sit around and wait to see how many customers show up one day in
order to start producing the product that it intends to sell. Every company should be able to
forecast or estimate the demand for their products (demand management) and prepare
enough products to serve that demand (order management). Companies that sell products
must have a stock ready to sell, but if that stock is too low, they will lose sales due to stockouts, and if it is too big, they will lose money due to carrying costs. Production orders are
related to the forecasted demand.
When demand and order management do not work correctly, customer service will suffer.
For example, a customer wants to purchase one pair of pants, but since the company did not
forecast its demand properly, it will have to place a new production order that will take a
couple of days. The customer is not being served well and he/she is probably going to buy
somewhere else. Desynchronization between demand forecasting and order planning results
in poor customer service and increase churn.

Question 2
Order cycle refers to the time that passes between the placement of an order and the
delivery of the product. Generally, the shorter the order cycle, the more efficient a company
is.
I will describe the order cycle for ordering food at a restaurant. Basically the process starts
when the customer enters the restaurant. Then the customer is offered a variety of choices
form which he/she will decide. The order cycle starts once the customer decides which
product to order and actually places the order. The waiter that receives the order then takes
it to a clerk that manages them. The order is divided between drinks and food. The order for
the drinks is passed to the beverages sector, while the order for the food goes to the kitchen.
The beverages sector receives the order and should be able to process it immediately and
deliver the drinks to the customer. The food order is received by the kitchen and the
production process must start. The cooks must search for the ingredients and prepare them.
Then the meal must be cooked and the time span depends on each individual order. After

the meal is cooked, it must be served into a plate. Then the plate is delivered to the
customer’s table, and the order cycle finishes.
A short order cycle is extremely important for customer service, since a long order cycle
will result in low customer satisfaction and increases churn. Following my example, if the
meal is ready in 15 or 20 minutes (or up to 30 depending on what was ordered) the
customer’s satisfaction will increase since the order cycle was short. But if it takes 45
minutes or more to deliver a meal, the customer will not be happy and will not be satisfied.
Order cycle variability is the result of tasks that were not properly carried out. For example,
if the waiter or the clerk mixes the orders, the rest of the process will not function properly.
A customer that orders stake will not like receiving fish even if it was served in a shorter
time. The order will be placed again, and the process will have to restart. Any disruption in
com...

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